Flipdish

Marketing

• Take end-to-end ownership of Flipdish’s Managed Marketing service, including performance, customer outcomes, and commercial success
• Review the current service, processes, and tooling to identify opportunities to improve scalability, efficiency, and results
• Define a clear vision for the role of Managed Marketing within the wider Flipdish ecosystem
• Own and oversee PPC performance across multiple customer accounts, primarily Google Ads
• Ensure best-in-class account structure, optimisation, budget allocation, and performance monitoring
• Evaluate current supporting channels such as Google Business Profile optimisation, Google Analytics and managed SMS
• Propose, validate, and support the launch of service extensions, potentially including paid social, social media management, and photography services
• Design and implement scalable onboarding workflows for new Managed Marketing customers
• Transition customer reporting from manual processes to standardised, automated solutions
• Build and maintain reporting dashboards using tools such as Looker Studio, Canva, or similar platforms
• Leverage scripts, APIs, and AI tools to manage accounts, reporting, and insights efficiently at scale
• Own the P&L for Managed Marketing, ensuring the service operates profitably and sustainably
• Build forecasts and capacity models to support growth planning and decision-making
• Partner with finance and leadership to track margins, costs, and service performance
• Define clear ICP criteria and eligibility guidelines for Managed Marketing customers
• Create and enforce guidance for commercial teams on which customers are suitable for managed advertising spend and which are not
• Support sales and account teams with pricing logic, positioning, and expectation setting
• Work with the wider marketing team to increase awareness and adoption of Managed Marketing services
• Define delivery standards, success metrics, and reporting frameworks across the service
• Ensure consistent, high-quality execution across all managed accounts
• Act as the internal subject-matter expert on B2C managed acquisition and performance marketing
• Apply AI and automation tools to improve performance, efficiency, and ROI across managed accounts
• Use automation to reduce manual effort through scripts, APIs, and workflow optimisation
• Apply AI-driven insights pragmatically to campaign optimisation, reporting, and service improvement
• Exercise strong judgement on where automation adds value and where human oversight is required.

Marketing Lead

• Take end-to-end ownership of Flipdish’s Managed Marketing service, including performance, customer outcomes, and commercial success
• Review the current service, processes, and tooling to identify opportunities to improve scalability, efficiency, and results
• Define a clear vision for the role of Managed Marketing within the wider Flipdish ecosystem
• Own and oversee PPC performance across multiple customer accounts, primarily Google Ads
• Ensure best-in-class account structure, optimisation, budget allocation, and performance monitoring
• Evaluate current supporting channels such as Google Business Profile optimisation, Google Analytics and managed SMS
• Transition customer reporting from manual processes to standardised, automated solutions
• Build and maintain reporting dashboards using tools such as Looker Studio, Canva, or similar platforms
• Own the P&L for Managed Marketing, ensuring the service operates profitably and sustainably
• Define clear ICP criteria and eligibility guidelines for Managed Marketing customers
• Ensure consistent, high-quality execution across all managed accounts
• Apply AI and automation tools to improve performance, efficiency, and ROI across managed accounts