FlexPoint

Director, Digital Strategy

FlexPoint

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

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Salary

💰 $89,633 - $197,193 per year

Job Level

Lead

About the role

  • Lead internal partners, senior leadership, and external agencies in strategic marketing planning, web implementation projects, and CRM automation
  • Own and drive the vision, strategy, budget, and overall long-term digital roadmap
  • Own vendor management for website development
  • Develop CRM program strategy and oversee execution including full-funnel lead generation/nurturing
  • Analyze performance metrics including project and campaign analytics, brand metrics, and web analytics
  • Partner with cross-functional teams to develop messaging for new system upgrades
  • Lead and manage assigned direct reports for continual improvement
  • Serve as the digital marketing subject matter expert and keep team informed of digital trends
  • Meet professional obligations through efficient work habits

Requirements

  • Bachelor’s degree; or equivalent combination of education and relevant experience
  • Master’s degree, preferred
  • 10+ years marketing experience
  • 5+ years supervising, managing, and/or leading others with demonstrated increase in responsibilities
  • Knowledge of digital channels, specifically web, eCommerce, Email/CRM, digital marketing, and developing integrated marketing plans
  • Ability to analyze complex data sets, and develop insights and recommendations, plans of action, and formulate alternative resolutions and improvements
  • Excellent verbal and written communication skills
  • Excellent project management skills
  • Strong abilities in strategic and innovative thinking processes
Benefits
  • competitive salaries
  • well-rounded benefits package
  • generous paid time off (including 25 holidays, vacation, and sick leave)
  • professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM automationdigital marketingweb implementationlead generationcampaign analyticsweb analyticseCommerceintegrated marketing plansdata analysisproject management
Soft Skills
strategic thinkinginnovative thinkingcommunicationleadershipteam managementvendor managementcollaborationproblem-solvingtime managementadaptability
Certifications
Bachelor's degreeMaster's degree