Flexera

Marketing

• Work strategically with the leader & sales to create a strategic marketing plan for the year that aligns corporate strategies and regional needs
• Proactively developing ideas and plans, securing stakeholder approval prior to execution
• Creating, maintaining, and executing a rolling 6+ months marketing plan
• Crafting campaigns based on the Ideal Customer Profile (ICP) & Personas with a customer-centric approach
• Customise and roll out global campaigns to suit regional market dynamics and customer needs
• Designing programs focused on "Metrics that Matter" and tracking performance accordingly
• Cultivating and maintaining strong long-term relationships with key partners
• Collaborating with partners to design joint marketing initiatives
• Continuously monitoring pipeline and bookings
• Establishing and maintaining constructive relationships with stakeholders

Senior Field Marketing Manager