Flex

Head of Growth Marketing

Flex

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $275,000 - $450,000 per year

Job Level

Lead

About the role

  • Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns
  • Own paid acquisition across channels, including search, display, paid social, and retargeting.
  • Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration.
  • Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy
  • Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth
  • Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy
  • Define and track growth KPIs across acquisition, activation, and revenue
  • Own Flex.one as a core growth surface, improving discoverability, performance, and conversion
  • Drive organic acquisition through technical SEO, structured content, and site optimization
  • Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO)
  • Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement
  • Collaborate on product launches, crafting compelling messaging and providing materials to support Sales and partners
  • Drive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channels

Requirements

  • 6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment
  • 2+ years of people management experience, with a track record of building and mentoring high-performing teams
  • Proven success scaling organizations from $50M → $100M → $200M + ARR
  • Demonstrated ability to scale self-serve acquisition, activation, and monetization
  • Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation
  • Fluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics
  • Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond
  • Excellent copywriting, communication, and storytelling skills
  • Highly technical and comfortable implementing modern marketing and analytics tools
  • A collaborative, human-first leader with strong values, empathy, and a bias toward action
Benefits
  • Annual team on-sites
  • Generous compensation package determined based on experience, geography, and impact
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingdigital marketingpaid acquisitionsearch marketingdisplay advertisingpaid socialretargetingtechnical SEOwebsite optimizationdemand generation
Soft Skills
people managementteam buildingmentoringstrategic thinkingcopywritingcommunicationstorytellingcollaborationempathyaction-oriented