FleetFox

Marketing

• FleetFox is the leading tech-driven 3PL marketplace for fleet services, helping B2B fleets cut operational costs by 35-60% while providing seamless, high-quality end-to-end fleet services like washing, fueling, relocation, damage inspections, and more.
• Own the growth of our Fox workers network globally; manage the full digital supply funnel from generating leads to converting them into trained, active Foxes across all FleetFox markets.
• Plan, execute, and optimize multi-channel lead gen campaigns (FB/IG ads, gig work portals, job boards, referrals).
• Own the supply pipeline - generate qualified Fox leads and convert them into training participants.
• Track and improve CPA, lead quality, conversion, and retention metrics.
• Create automated lifecycle marketing flows (ActiveCampaign, N8n, etc.).
• Support retention with newsletters, updates, and targeted comms.
• Build FleetFox brand presence in the gig economy.
• KPIs: Qualified Fox leads/month; Training sign-ups & lead-to-active conversion rate; CPA per active Fox; 30/60/90-day Fox retention.

Lifecycle Marketing Manager, Workforce