Fivestaff

Marketing

• Develop and lead content strategy tailored to fintech and proptech audiences (investors, tenants, agents, developers, customers).
• Create and manage editorial calendars covering blogs, landing pages, whitepapers, case studies, and thought leadership pieces.
• Write and edit high-quality, SEO-optimized content; collaborate with writers, designers, and SMEs where needed.
• Ensure brand voice consistency and compliance with regulated industry standards.
• Own technical SEO: site audits, Core Web Vitals, schema markup, crawl/indexing optimization, and backlink strategy.
• Conduct deep keyword research and competitor analysis to identify growth opportunities.
• Collaborate with product, design, and dev teams to ensure SEO best practices are integrated across platforms.
• Monitor SERP performance and implement strategies to improve rankings and domain authority.
• Define KPIs across traffic growth, lead generation, domain authority, and organic conversions.
• Leverage tools like Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and SurferSEO.
• Build dashboards and deliver clear reporting on performance, insights, and recommendations.
• Repurpose content across email, LinkedIn, industry forums, and PR opportunities.
• Partner with PR, influencer, and industry networks to amplify reach.
• Experiment with content formats (video, infographics, podcasts) for audience engagement.

Content Marketing, SEO