Fitt City

Director of Growth Marketing

Fitt City

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Own and scale paid media, creative process, CRO, and influencer strategy as one integrated growth system.
  • Drive efficient customer acquisition by optimizing conversion rate, AOV, profit per visitor, and LTV:CAC.
  • Lead creative strategy and experimentation across ads, funnels, and offers to unlock step-change growth.
  • Manage and allocate acquisition budgets with precision, consistently prioritizing the highest-ROI opportunities.
  • Build and operate a disciplined testing roadmap that compounds performance over time.
  • Partner closely with Brand, Data & Analytics, and E-commerce to ensure alignment between growth, creative, and measurement.
  • Maintain daily visibility into performance, acting decisively when results deviate from plan.

Requirements

  • Demonstrated success driving customer acquisition, paid media, or growth at scale, with a track record of improving efficiency and performance over time.
  • Hands-on experience across paid media, CRO, and influencer marketing, with a strong understanding of how these channels work together as part of a unified growth system.
  • Proven ability to develop, test, and iterate on creative, offers, and funnels, using experimentation to unlock new growth opportunities.
  • Deep comfort working with performance data and metrics, paired with intellectual curiosity and a desire to continuously learn, adapt, and improve.
  • Experience managing meaningful media budgets while balancing short-term performance with long-term brand and customer value.
  • Comfortable operating in fast-moving, high-expectation environments where priorities evolve and learning speed matters as much as past results.
Benefits
  • Competitive salary
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid mediaconversion rate optimization (CRO)influencer marketingcustomer acquisitionAOV (average order value)LTV:CAC (lifetime value to customer acquisition cost)creative strategydata analysisbudget managementperformance metrics
Soft Skills
leadershipstrategic thinkingadaptabilityintellectual curiositydecision makingcollaborationcommunicationproblem solvingcreativityperformance-driven mindset