Fitt City

Chief Marketing Officer

• Own the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountability.
• Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand.
• Build and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channels.
• Improve CAC, payback period, and contribution margin through structured experimentation.
• Design and run A/B tests across creative, targeting, landing pages, and funnel flows
• Lead onboarding, activation, engagement, and retention programs to grow subscription conversion and lifetime value.
• Build lifecycle journeys across email, SMS, in-product messaging, and personalization to reduce churn.
• Define and evolve the core value proposition and messaging architecture for the subscription offering.
• Ensure alignment between acquisition messaging, product experience, and lifecycle communications.
• Advance our brand toward category authority in personalized genomics while supporting performance goals.
• Champion a data-driven, experimentation-first culture with clear testing roadmaps and impact-based prioritization.
• Implement scalable growth processes and infrastructure that enable rapid testing and learning.
• Build, mentor, and manage a high-performing marketing team across paid, lifecycle, product, and creative, operating both strategically and hands-on.

Head of Marketing, Growth

Brand Manager

• Drive earned media, thought leadership, influencer, and advocacy initiatives
• Build relationships with physicians, neuroscientists, veterans, athletes, and key opinion leaders (KOLs)
• Develop campaigns across podcasts, webinars, conferences, social media, and digital platforms
• Amplify visibility while maintaining scientific credibility and regulatory compliance
• Lead marketing initiatives supporting commercialization and post-FDA growth strategy
• Develop integrated go-to-market campaigns for clinicians, enterprise partners, patients, and prospective licensees
• Support clinic activation, patient acquisition, and enterprise growth initiatives
• Partner with executive leadership on company narrative, positioning, and category leadership
• Track and optimize KPIs including CAC, conversion, retention, attribution, and marketing ROI
• Build dashboards and reporting frameworks to measure campaign effectiveness
• Partner cross-functionally with Commercial Operations, Clinical, Data Science, Engineering, and Executive Leadership
• Manage agencies, vendors, and external marketing partners as needed
• Lead CRM, lifecycle marketing, lead nurturing, and audience segmentation strategies
• Develop automated campaigns across email, social, and digital channels
• Utilize behavioral data and analytics to improve engagement, retention, and conversion
• Ensure marketing communications align with FDA, HIPAA, and healthcare marketing standards
• Support compliant promotion of FDA-cleared indications and approved claims
• Collaborate on medical, legal, and regulatory (MLR) review processes

Director of Brand Strategy – Growth

Growth Marketing

• Own the entire growth engine with architecting and running a modern DTC growth system.
• Build and continuously evolve growth playbooks with scalable systems.
• Oversee multi-million dollar annual spend on paid acquisition and optimize to contribution.
• Build repeatable systems for high-volume UGC production and ad concept pipelines.
• Build systems that convert organic reach to leads and customers.
• Constantly ideate and test offers and funnels for improved AOV and efficiency.
• Build a subscription-first growth engine and drive Repeat purchase rate and Cohort LTV.
• Lead and develop a high-performance growth org with clear ownership and accountability.

VP of Growth Marketing

Manager

• Own Klaviyo: segmentation, flows, testing, reporting, and performance.
• Manage calendars and execution for all lifecycle campaigns—product, promo, retention.
• Lead voice memo SMS campaigns and test new formats to boost loyalty.
• Collaborate with internal team.
• Oversee creative and strategic execution of direct mail efforts.
• Drive retention: winbacks, churn mitigation, loyalty, upsell, and save strategies.
• Partner with Marketing to evolve offerings, optimize onboarding, and personalize subscriber experiences.
• Map and optimize customer journeys across touchpoints.
• Deploy behavioral segmentation to align messaging with customer needs.
• Track key KPIs (LTV, churn, deliverability, subscription health, etc.).
• Translate findings into action across marketing, CX, and product teams.

Senior Manager of Retention

Account Manager

• Identify, research, and build outbound lead lists while managing inbound leads
• Ensure fast follow-up, strong qualification, and clean CRM hygiene
• Maintain a consistent flow of new partnership opportunities
• Support and run partner conversations from intro to close (discovery, qualification, pitch, follow-ups, negotiation)
• Create polished, data-driven partnership decks and deliver confident presentations
• Build and maintain Google Sheets–based trackers, reports, and analyses for pipeline management and forecasting
• Clearly communicate the company’s value proposition across different partner types
• Help develop a repeatable partnerships playbook across multiple partner segments
• Maintain accurate tracking of deals (stages, close dates, next steps, notes, forecasts)
• Build lightweight processes and templates to scale the partnerships function
• Partner with Operations, Marketing, and Science teams to ensure smooth post-close handoffs
• Share partner feedback internally and advocate for improvements that drive conversion and retention
• Consistently generating qualified partner meetings on a weekly basis
• Expanding pipeline coverage and improving conversion rates across stages
• Shortening deal cycles through strong follow-up, structure, and coordination

Partnerships Manager – B2B

Customer Success Manager

• Own the full partner lifecycle: onboarding, adoption, engagement, renewal, and expansion
• Serve as the primary point of contact and trusted advisor for B2B partners
• Lead regular check-ins and quarterly business reviews (QBRs) to align on goals, KPIs, and value delivered
• Develop and monitor customer health metrics; proactively identify and mitigate risk
• Drive retention and expansion through strong relationship management and performance insights
• Track account performance and communicate key trends and opportunities to leadership
• Manage and provide oversight to an offshore resource supporting partner operations and customer support
• Maintain clean account documentation, success plans, and internal trackers
• Build scalable playbooks, templates, and processes to improve efficiency and consistency
• Partner with Product, Operations, Marketing, and Clinical teams to resolve issues and improve the customer experience
• Share customer feedback internally and advocate for improvements that drive retention and growth
• Support development of partner-facing enablement and marketing resources (e.g., onboarding materials, training decks, case studies)