Fitt City

Account Executive

• Own the full sales cycle from first conversation through close and early expansion.
• Run consultative sales motions with clinicians, practice owners, and operators.
• Build deep product and domain fluency to operate as a trusted advisor.
• Develop repeatable sales processes while navigating early-stage complexity.
• Partner with marketing to refine ICP, messaging, and lead qualification.
• Pressure-test pricing, packaging, and contracts with real customers.
• Collaborate closely with product and design to share market insights and inform roadmap decisions.
• Help define tooling, metrics, and systems that scale with the business.
• Shape sales culture and set the standard for how the company sells.
• Balance structured execution with flexibility for complex or enterprise-leaning deals.
• Support hiring and mentorship of future sales team members as the function grows.

Founding Account Executive

Communications

• Define and evolve brand positioning, messaging frameworks, and voice across the organization.
• Build a cohesive brand identity that resonates with patients, clinicians, and partners.
• Translate clinical expertise and patient outcomes into clear, compelling, and trustworthy storytelling.
• Ensure brand consistency across all touchpoints and channels.
• Own and execute the organic content strategy across social media, website, landing pages, blog, email, PR narratives, and marketing enablement materials.
• Develop storytelling strategies that simplify complex healthcare concepts into engaging, accessible content.
• Provide creative direction while remaining close to execution and experimentation.
• Leverage modern tools and AI workflows to increase speed, efficiency, and creative output.
• Build and lead a small but high-performing content team.
• Scale production through freelancers and agency partnerships as needed.
• Collaborate closely with growth, product, clinical, and leadership teams to align brand strategy with business objectives.
• Measure brand performance and deliver actionable insights and strategic recommendations.

Director of Brand – Communications

Chief Marketing Officer

• Define and own the growth roadmap and annual ecommerce revenue, including channel mix, budget allocation, and quarterly targets for traffic, AOV, LTV, and contribution margin
• Own economic decision-making, explicitly managing trade-offs between growth velocity, CAC, MER, inventory risk, and long-term LTV
• Own our integrated marketing strategy, ensuring paid, organic, lifecycle, partnerships, content, and onsite experience operate as one system
• Lead hero campaigns, product launches, and seasonal moments, setting campaign architecture, messaging frameworks, and success metrics
• Set annual, quarterly, monthly marketing priorities in partnership with the leadership team
• Ensure marketing decisions are grounded in both brand strategy and unit economics
• Take accountability for core ecommerce P&L levers: traffic, CAC, ROAS, MER, conversion rate, AOV, LTV, and payback period
• Lead performance marketing across Meta, Google, Amazon, and emerging channels, setting CAC/LTV targets and managing agencies against outcomes
• Own organic growth engines (SEO, content, affiliates, influencers) to reduce long-term reliance on paid media
• Oversee lifecycle marketing (email/SMS): onboarding, education, retention, win-back, and cross-sell
• Partner with the COO to optimize website UX, merchandising, CRO, landing pages, and SEO, using structured testing and experimentation
• Own our brand positioning, voice, and scientific credibility across all touchpoints
• Become a subject-matter expert on our products, sensory technology, balance/fall-risk, and performance use cases
• Translate complex neurosensory and movement science into clear, compliant, scalable messaging frameworks
• Oversee content strategy and calendars across web, email, social, and partnerships
• Collaborate closely with Founder on education, thought leadership, and clinical credibility
• Lead and develop a lean, high-performing marketing team (social media associate)
• Oversee all agency partners (performance, creative, lifecycle, SEO, PR), ensuring alignment and accountability
• Define KPI frameworks and dashboards (traffic, CAC, ROAS, MER, LTV cohorts)
• Deliver monthly reporting and executive insights, translating data into clear actions and decisions
• Oversee the Partnerships Manager and strategic brand relationships
• Scale affiliate and influencer programs with a credibility-first lens (clinicians, performance experts, wellness leaders)
• Leverage partnerships to extend trust, education, and demand—not just reach
• Ensure partnerships reinforce our positioning in balance, movement longevity, and sensory health

Head of Marketing

Product Manager

• Identify new product opportunities aligned with our mission, science standards, and brand positioning
• Translate consumer insights, scientific trends, and internal strategy into a clear product roadmap
• Prioritize what to build — and what *not* to build — based on impact, feasibility, and focus
• Own the full lifecycle of assigned products and SKUs
• Develop detailed product briefs, including: Target consumer and use case, Functional outcomes and scientific rationale, Claims guardrails, Target cost of goods (COGS), Format, flavor, and dosage constraints
• Manage internal and external formulators to deliver against product requirements
• Drive cross-functional decision-making, timelines, and trade-offs
• Own launch readiness across all functions
• Ensure formula finalization, compliant labeling, supply readiness, and accurate educational materials
• Act as the final internal approval point prior to product launch
• Serve as the primary point of coordination between formulation, supply chain, regulatory, QA, brand, and marketing teams
• Partner with supply chain and operations early to validate feasibility, cost targets, and timelines
• Work with regulatory and quality teams to ensure compliance across intended markets
• Align with brand and marketing teams on positioning, education, and launch planning
• Monitor product performance against expectations post-launch
• Partner with customer experience teams to identify issues, feedback, and opportunities
• Manage ongoing product updates, including: Reformulations, Ingredient or supplier changes, Label and claims updates
• Ensure continued regulatory compliance throughout the product lifecycle
• Manage the broader product portfolio, not only new launches
• Evaluate when to invest, refresh, extend, or sunset products
• Support geographic and channel expansion by adapting formulations, labeling, and claims as required

Product Lead – Supplements

Supply Chain

• Own the end-to-end execution, scalability, resilience, and cost discipline of our supply chain
• Own relationships with CMOs / manufacturers (domestic and international)
• Manage production planning, batch scheduling, and PO execution
• Ensure manufacturing partners meet quality, compliance, and performance standards
• Lead onboarding and qualification of new manufacturers as the business scales
• Dual-sourcing critical inputs (key actives, packaging, flavor systems)
• Maintaining pre-qualified secondary suppliers and backup CMOs
• Geographic diversification of suppliers and manufacturing where appropriate
• Identifying long-lead and single-point-of-failure components early
• Setting appropriate safety stock and buffer strategies based on demand variability and lead times
• Ingredient and packaging sourcing strategy
• Volume-based negotiations and supplier re-pricing
• Batch size and MOQ optimization as demand scales
• Freight, duties, and logistics cost optimization
• Packaging and process efficiencies that reduce cost without impacting product quality or brand perception
• Forecasting demand and setting inventory targets by SKU
• Defining service levels (availability targets) based on SKU importance, velocity, and customer impact
• Continuously adjusting inventory strategy as demand becomes more predictable
• Optimizing warehouse footprint and location strategy to reduce delivery times and shipping costs
• Managing and renegotiating 3PL contracts as volumes scale
• Designing pick/pack workflows that minimize errors, delays, and handling costs
• Optimizing carrier mix, shipping zones, and service levels
• Balancing standard vs expedited shipping to protect margin
• Improving order-to-delivery times while maintaining cost discipline
• Partner closely with Product / NPD on feasibility, timelines, and cost targets
• Provide early input into new product development to flag constraints or risks
• Support marketing and commercial teams with realistic launch and availability planning
• Act as a pragmatic counterweight when trade-offs are required

Head of Supply Chain – Logistics

Sales

• Build and lead commercial growth across healthcare, wellness, and enterprise wellness ecosystems
• Identify, engage, and convert high-potential B2B partners
• Drive revenue and define playbooks, collateral, and partner experience

VP of B2B Sales – Healthtech

Designer

• Own and elevate every part of our design system—from our website to our care app to our growth assets.
• Design clean, modern, intuitive experiences that feel delightful to users.
• Build and scale visual language across product, web, and marketing.
• Create a consistent system that communicates trust, clarity, and compassion.
• Evolve the brand to help patients feel seen, supported, and guided.
• Own end-to-end UI for our web experience, onboarding, lab flows, test results, care plans, and app.
• Translate medically complex concepts into simple, intuitive, empathetic interfaces.
• Collaborate tightly with PMs, engineering, and clinicians to ship fast without compromising craft.
• Reduce cognitive load for symptomatic patients (fatigue, brain fog, overwhelm) through thoughtful interaction design.
• Design high-performing ad assets, landing pages, and systems for user acquisition.
• Ensure brand and product feel seamlessly connected across all patient touchpoints.
• Build and maintain a scalable design system across surfaces.
• Define patterns, components, and frameworks that support rapid iteration.
• Lay the groundwork for a future design team and help recruit top talent as we scale.

Founding Designer – Brand & Product

• Build end-to-end 2026 launch strategy pre-order
• Define positioning, messaging hierarchy, funnel architecture, and market sequencing
• Translate business goals into clear growth roadmaps, timelines, and budgets
• Own paid channels (Meta, Google, YouTube, TikTok, affiliates, creators)
• Build and optimize performance funnels using data-driven testing and iteration
• Forecast CAC, ROAS, and spend efficiency with precision and transparency
• Develop dashboards, KPIs, reporting cadences, and weekly performance reviews
• Partner with Finance to model scenarios, budgets, revenue projections, unit economics
• Present marketing performance to executives and investors
• Architect and optimize the end-to-end customer journey
• Improve conversion, retention, LTV, and product education through CRM programs
• Build a systematized creator/influencer/affiliate engine
• Work with internal and external partners to secure meaningful earned visibility
• Support community growth initiatives and brand activation opportunities
• Own the performance of the website as a revenue engine
• Establish testing frameworks, landing page experiments, CRO strategy
• Coordinate with design/dev partners to improve speed, clarity, and conversion

VP of Marketing

Product Marketing

• Own all email and lifecycle flows for new members, active members, and re-engagement
• Continuously test, prune, and evolve flows based on cohort performance
• Own core landing pages and high-intent sub-pages
• Partner with Growth to experiment on positioning, structure, and messaging
• Define how the company explains itself inside the product
• Shape onboarding, education, nudges, and monetization moments
• Synthesize member behavior, objections, and feedback into clear recommendations
• Act as a translator between customer psychology and product decisions