Fitt City

Performance Marketing

• Own the end-to-end paid media strategy that fuels company growth.
• Lead a 7-figure monthly ad spend to scale new customer acquisition and drive creative performance.
• Manage and adjust budgets to guarantee maximum ROI and efficient spend allocation.
• Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives.
• Monitor margins, CAC, and LTV metrics to optimize spend and capture market opportunities.
• Take ownership of performance across Meta Ads, Google Ads, and emerging paid channels.
• Execute daily campaign management and optimization.
• Lead a structured testing program to evolve strategies based on platform changes.
• Conduct weekly performance analysis for creative testing and insights.

Director of Paid Media

Marketing

• Own the brand: Define positioning, architecture, and messaging that blend medical credibility with lifestyle appeal — launching a new category in precision light therapy.
• Build the team: Hire and lead a cross-functional marketing org spanning brand, growth, content, lifecycle, product marketing, and ops.
• Drive GTM: Develop multi-channel go-to-market strategies across new products and markets — pricing, channel mix, launch planning, and sales enablement.
• Scale DTC growth: Manage the full funnel — from paid acquisition and CRO to retention and subscription revenue optimization.
• Translate the science: Turn complex biology and clinical data into clear, compliant messaging for consumers, clinicians, and partners.
• Support B2B growth: Lead marketing efforts for clinics, wellness centers, and partners — from demand gen to co-marketing and sales tools.
• Measure what matters: Set KPIs, build dashboards, and tie brand + demand to real business outcomes.
• Partner across functions: Work closely with clinical, legal, and regulatory to ensure all claims and communications meet standards.
• Operate like an owner: Manage budgets, select external partners, and help shape company-wide strategy as a member of the executive team.

Vice President of Marketing

Full-stack Engineer

• Define, build, and own core features and technologies foundational to the company’s success
• Collaborate closely with the founding team to create scalable systems and exceptional user experiences that make high-quality healthcare more accessible for everyone.

Founding Software Engineer – Fullstack

Director

• Lead the end-to-end demand planning function across all channels (Retail, Wholesale, Amazon, and DTC), ensuring forecasts accurately reflect strategic priorities and market dynamics.
• Develop and own the company’s demand planning strategy, frameworks, and tools to improve forecast accuracy and operational alignment.
• Partner with Sales, Marketing, and Finance leadership to translate commercial goals and promotional plans into actionable demand assumptions.
• Lead and continuously improve the monthly Sales & Operations Planning (S&OP) process to align supply and demand and ensure execution against company revenue and inventory targets.
• Anticipate and manage demand risks and opportunities, proactively influencing upstream planning decisions across Supply, Procurement, and Production.
• Design and implement scalable forecasting tools, systems, and performance dashboards to enhance visibility and decision-making across teams.
• Provide strategic insights to senior leadership through data-driven analysis, scenario modeling, and KPI reporting.
• Manage, mentor, and develop the demand planning team, fostering a culture of analytical rigor, collaboration, and proactive problem-solving.
• Champion process improvement, automation, and cross-functional knowledge sharing to support sustainable, scalable growth.

Director of Demand Planning

Customer Success Manager

• Lead and develop a team of Technical Success Engineers and a Customer Support Specialists
• Ensure SLAs are met for support tickets and implementations
• Serve as the escalation point for complex or sensitive client issues
• Establish and refine processes for onboarding, support ops, and integration testing
• Track and report on support metrics (ticket volume, resolution time, CSAT, etc.)
• Partner with Account Management / CSMs on proactive client health and satisfaction
• Monitor customer support channels and identify trends and areas for improvement
• Develop and implement training programs to enhance support specialist knowledge and skills
• Collaborate with Product and Engineering to share client feedback and advocate for customer needs
• Build and document playbooks to make support scalable and repeatable while maintaining consistent, high quality
• Hire and onboard new team members as the team expands

Director of Customer Success

Brand Manager

• Oversee FBA and FBM inventory, ensuring accurate forecasting, timely replenishment, and minimal stockouts.
• Optimize supply chain workflows to maintain strong in-stock rates and prevent excess inventory.
• Manage and enhance product listings, A+ Content, and Brand Stores for maximum conversion and SEO impact.
• Build and execute PPC campaigns with $1M+/month budgets.
• Analyze ad performance, optimize spend, and implement data-driven growth strategies.
• Identify and execute opportunities for new product launches, promotions, and cross-border expansion.
• Develop sales forecasts and business growth roadmaps aligned with company objectives.

Chief Marketing Officer

• Architect the global commercial engine of a category-defining brand
• Act as both strategic rainmaker and operational builder
• Design and lead a data-driven, high-impact commercial strategy
• Hold Commercial P&L accountability for top line performance across properties
• Create, structure, and lead high-performance regional sales teams in key global markets
• Recruit and develop hunter-profile sales leaders with a strong commercial mindset
• Establish rigorous KPI dashboards and accountability mechanisms
• Develop and lead high-impact revenue verticals with tailored go-to-market strategies

Chief Commercial Officer

Growth Marketing

• The Chief Brand & Growth Officer is a visionary growth architect and guest- journey evangelist who will lead our transformation from a luxury wellness resort to the world’s most trusted longevity and performance brand.
• Own all B2C revenue and engagement channels, orchestrating every touchpoint of the guest and member journey—from first digital interaction to lifelong health partnership—while ensuring we stay years ahead of industry competitors.
• Design and execute a multi-year roadmap balancing premium rate integrity with ambitious global expansion.
• Define and manage growth KPIs across revenue, CAC, LTV, digital conversion, retention, and brand awareness.
• Constantly benchmark us against leading longevity, health, and luxury digital brands to stay ahead of trends and competitors.
• Reimagine the end-to-end guest experience to create a seamless, high-touch journey before, during, and long after each stay.
• Build a year-round membership ecosystem that delivers continuous health guidance, curated diagnostics, and exclusive member benefits to drive lifetime value and daily engagement.
• Own all direct-to-consumer digital funnels and e-commerce performance with a relentless focus on ROI.
• Architect a personalized, data-driven ecosystem (CRM, loyalty, AI, HubSpot, Power BI) that anticipates member needs, drives repeat bookings, and delivers proactive health interventions.
• Lead global performance marketing (paid social, SEM, programmatic, affiliates, retargeting) to accelerate acquisition while maintaining our premium positioning.
• Elevate our positioning at the intersection of science, health, and lifestyle.
• Oversee global brand architecture, creative direction, PR, and content to ensure we remain the most aspirational longevity brand worldwide.
• Develop a global network of ambassadors and elite athletes, leveraging their influence to reinforce our credibility in high-performance and affluent sport communities.

Chief Brand & Growth Officer

• Own the strategy, execution, and optimization of all paid acquisition channels: paid search, paid social, audio, streaming, affiliate, and emerging formats; manage to blended and channel-level CAC, CPA, and LTV:CAC targets.
• Oversee SEO roadmap and performance in partnership with product and content teams, ensuring technical execution and content strategy.
• Develop and test upper-funnel campaigns (digital video, podcasts, ABL channels) to expand reach while maintaining performance discipline.
• Lead growth forecasting, attribution, and incremental measurement in collaboration with Finance and Data.
• Manage and mentor a layered team, including external agency partners and internal direct reports.
• Partner cross-functionally with Sales, Product, and Execs to inform positioning and ensure alignment.
• Evaluate and integrate cutting-edge AI marketing tools.

Director of Growth Marketing

Supply Chain

• Own end-to-end flow of products from raw material procurement to final delivery
• Forecast demand, manage supplier relationships, coordinate production runs, and oversee logistics to ensure timely, cost-effective delivery
• Optimize procurement, warehousing, and distribution processes to scale efficiently
• Track sales velocity, inventory levels, and lead times to forecast demand and prevent stockouts or overstocking
• Manage orders of raw materials, packaging, and finished goods from suppliers/manufacturers
• Coordinate with manufacturing partners to ensure timely product runs
• Arrange freight and transport to get finished products into warehouses (3PLs, distributors, or retail partners)
• Monitor stock at each warehouse, oversee inbound/outbound shipments, and ensure smooth replenishment
• Develop systems to reduce costs, improve accuracy, and shorten lead times
• Provide weekly/monthly updates on inventory status, upcoming risks, and procurement timelines