Fitt City

Affiliate Manager

• Own Affiliate Program end-to-end: membership operations, tracking setup, commission structure, payout operations, and ongoing program management across multiple affiliate networks.
• Define and maintain the program's commission structure and member benefits — what affiliate members pay, what they receive, and the economics that make it work for both the merchant and us.
• Partner with Finance to structure payment flows, invoicing, and revenue recognition for affiliate-sourced transactions across all networks.
• Maintain and evolve the standard set of deliverables offered at each enrollment level.
• Serve as the single point of truth for each affiliate member's deliverable schedule — briefing affiliate-specific asks into Partner Marketing, Lifecycle Marketing, and other execution teams, and confirming everything lands.
• Maintain the affiliate program's marketing inventory: the full list of deliverables available to members, their quality standards, and their capacity constraints.
• Build and maintain the value story and ROI case for the affiliate program, both internally and externally.
• Act as the affiliate program's subject matter expert in merchant conversations — presenting inventory, explaining economics, and walking merchants through what they unlock by opting in.
• Deliver quarterly affiliate-member reporting so every member sees the data that justifies their investment.
• Own program-level reporting: member count, enrollment pipeline, affiliate-attributed revenue, deliverable fulfillment rate, and churn.

Affiliate Marketing Manager

Content Marketing Manager

• Own content and brand strategy across short-form, long-form, and emerging channels
• Lead and manage the channel-specific resources — the short-form team and the YouTube / long-form team
• Be the guardian of our voice, tone, and brand standard across everything we publish
• Translate our ideas and the brand's mission into a clear, prioritized content roadmap
• Build and own the systems, calendars, and workflows that keep the engine running without "push"
• Own performance, growth, and reporting — and turn insights into the next content bets
• Develop the team: set expectations, give direct feedback, and raise the bar on quality

Head of Content – Brand

Chief Marketing Officer

• Own the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountability.
• Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand.
• Build and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channels.
• Improve CAC, payback period, and contribution margin through structured experimentation.
• Design and run A/B tests across creative, targeting, landing pages, and funnel flows
• Lead onboarding, activation, engagement, and retention programs to grow subscription conversion and lifetime value.
• Build lifecycle journeys across email, SMS, in-product messaging, and personalization to reduce churn.
• Define and evolve the core value proposition and messaging architecture for the subscription offering.
• Ensure alignment between acquisition messaging, product experience, and lifecycle communications.
• Advance our brand toward category authority in personalized genomics while supporting performance goals.
• Champion a data-driven, experimentation-first culture with clear testing roadmaps and impact-based prioritization.
• Implement scalable growth processes and infrastructure that enable rapid testing and learning.
• Build, mentor, and manage a high-performing marketing team across paid, lifecycle, product, and creative, operating both strategically and hands-on.

Affiliate Marketing Manager

Head of Content – Brand

Head of Marketing, Growth