Head of Content – Brand

Fitt City

Head of Content & Brand leading content and brand strategy for a mission-driven health company. Overseeing creative teams, content standards, and performance growth.

Posted 6/22/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

content strategybrand strategycontent roadmapeditorial judgmentwriting fundamentalsanalytical skillsperformance reportingcontent managementpublishing pipelinesfeedback mechanisms

Soft Skills

leadershipteam managementstrategic thinkingclaritydirect feedbackadaptabilitycommunicationorganizational skillscreative judgmentproblem-solving

Tools & Technologies

content calendarsworkflow systemsanalytics toolspublishing platformsproject management softwarecollaboration toolscontent management systemsreporting toolssocial media platformsvideo editing software

Industry Keywords

short-form contentlong-form contentemerging channelsbrand voicecontent optimizationfunctional healthanimal-based principlescreative teamscontent performanceeditorial standards

About the role

Key responsibilities & impact

Own content and brand strategy across short-form, long-form, and emerging channels
Lead and manage the channel-specific resources — the short-form team and the YouTube / long-form team
Be the guardian of our voice, tone, and brand standard across everything we publish
Translate our ideas and the brand's mission into a clear, prioritized content roadmap
Build and own the systems, calendars, and workflows that keep the engine running without "push"
Own performance, growth, and reporting — and turn insights into the next content bets
Develop the team: set expectations, give direct feedback, and raise the bar on quality

Requirements

What you’ll need

You've led content or creative teams and owned outcomes, not just tasks
You think in systems and strategy — clarity and structure excite you
You've managed content calendars, editors, and publishing pipelines at scale
Strong editorial and creative judgment — you know what makes content work
Strong writing fundamentals, especially concise, punchy hooks and captions
Analytical — you track, measure, and optimize output against goals
Comfortable giving and receiving clear, direct feedback as a leader
Write "24" under the question "favorite number?" in the application
Thrive in a fast-moving environment with shifting priorities
Personal alignment with animal-based / functional health principles

Benefits

Comp & perks

Health insurance
Flexible work arrangements