Fitt City

Head of Marketing

Fitt City

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Define and own the growth roadmap and annual ecommerce revenue, including channel mix, budget allocation, and quarterly targets for traffic, AOV, LTV, and contribution margin
  • Own economic decision-making, explicitly managing trade-offs between growth velocity, CAC, MER, inventory risk, and long-term LTV
  • Own our integrated marketing strategy, ensuring paid, organic, lifecycle, partnerships, content, and onsite experience operate as one system
  • Lead hero campaigns, product launches, and seasonal moments, setting campaign architecture, messaging frameworks, and success metrics
  • Set annual, quarterly, monthly marketing priorities in partnership with the leadership team
  • Ensure marketing decisions are grounded in both brand strategy and unit economics
  • Take accountability for core ecommerce P&L levers: traffic, CAC, ROAS, MER, conversion rate, AOV, LTV, and payback period
  • Lead performance marketing across Meta, Google, Amazon, and emerging channels, setting CAC/LTV targets and managing agencies against outcomes
  • Own organic growth engines (SEO, content, affiliates, influencers) to reduce long-term reliance on paid media
  • Oversee lifecycle marketing (email/SMS): onboarding, education, retention, win-back, and cross-sell
  • Partner with the COO to optimize website UX, merchandising, CRO, landing pages, and SEO, using structured testing and experimentation
  • Own our brand positioning, voice, and scientific credibility across all touchpoints
  • Become a subject-matter expert on our products, sensory technology, balance/fall-risk, and performance use cases
  • Translate complex neurosensory and movement science into clear, compliant, scalable messaging frameworks
  • Oversee content strategy and calendars across web, email, social, and partnerships
  • Collaborate closely with Founder on education, thought leadership, and clinical credibility
  • Lead and develop a lean, high-performing marketing team (social media associate)
  • Oversee all agency partners (performance, creative, lifecycle, SEO, PR), ensuring alignment and accountability
  • Define KPI frameworks and dashboards (traffic, CAC, ROAS, MER, LTV cohorts)
  • Deliver monthly reporting and executive insights, translating data into clear actions and decisions
  • Oversee the Partnerships Manager and strategic brand relationships
  • Scale affiliate and influencer programs with a credibility-first lens (clinicians, performance experts, wellness leaders)
  • Leverage partnerships to extend trust, education, and demand—not just reach
  • Ensure partnerships reinforce our positioning in balance, movement longevity, and sensory health

Requirements

  • 7–12+ years of experience in digital marketing, with 3+ years owning growth for a DTC or ecommerce brand
  • Demonstrated success scaling an ecommerce brand from approximately $8M toward $20M+ in annual revenue
  • Proven ownership of revenue targets and ecommerce unit economics, including CAC, LTV, ROAS, MER, conversion rate, and payback period
  • Hands-on expertise with at least two core growth engines (e.g., paid social + email/SMS, SEO/content + affiliates, paid search + CRO)
  • Strong analytical fluency, including GA4, Shopify (or similar ecommerce platforms), attribution tools, and cohort-based analysis
  • Demonstrated ability to use AI and automation to materially increase testing velocity, insight generation, creative iteration, and execution throughput (e.g., LLMs for analysis/copy, creative generation tools for rapid iteration, and research tools for citation-backed insights in science- and health-adjacent domainsExceptional storytelling and copy instincts, paired with rigorous, data-driven decision making
  • Experience leading small teams and managing agencies, with a bias toward clarity, accountability, and execution
  • Interest or background in movement science, foot health, balance/fall-risk reduction, rehabilitation, or performance training strongly preferred
Benefits
  • Health insurance
  • Flexible working hours
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ecommerce growthdigital marketingSEOpaid socialemail marketingCROGA4Shopifyattribution toolsdata analysis
Soft Skills
analytical fluencystorytellingcopywritingleadershipaccountabilityexecutioncollaborationstrategic thinkingcommunicationdecision making