VP of Marketing
Fitt City
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Build end-to-end 2026 launch strategy pre-order
- Define positioning, messaging hierarchy, funnel architecture, and market sequencing
- Translate business goals into clear growth roadmaps, timelines, and budgets
- Own paid channels (Meta, Google, YouTube, TikTok, affiliates, creators)
- Build and optimize performance funnels using data-driven testing and iteration
- Forecast CAC, ROAS, and spend efficiency with precision and transparency
- Develop dashboards, KPIs, reporting cadences, and weekly performance reviews
- Partner with Finance to model scenarios, budgets, revenue projections, unit economics
- Present marketing performance to executives and investors
- Architect and optimize the end-to-end customer journey
- Improve conversion, retention, LTV, and product education through CRM programs
- Build a systematized creator/influencer/affiliate engine
- Work with internal and external partners to secure meaningful earned visibility
- Support community growth initiatives and brand activation opportunities
- Own the performance of the website as a revenue engine
- Establish testing frameworks, landing page experiments, CRO strategy
- Coordinate with design/dev partners to improve speed, clarity, and conversion
Requirements
- 6–12+ years of marketing experience, ideally with 3–5 in senior leadership
- Proven experience launching and scaling a DTC hardware or wellness brand
- Strong analytical skills and fluency with marketing data platforms
- Experience managing creative teams, agencies, and cross-functional workflows
- Strong narrative and communication abilities
- Comfort operating in fast-moving, ambiguous startup environments.
Benefits
- Flexible work arrangements
- Professional development
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth roadmapsperformance funnelsdata-driven testingCAC forecastingROAS forecastingKPI developmentCRO strategylanding page experimentsCRM programsDTC brand scaling
Soft skills
analytical skillsnarrative abilitiescommunication abilitiesleadershipcross-functional collaborationadaptabilitystrategic thinkingproblem-solvingteam managementpresentation skills