Fitch Group, Inc.

Senior Associate, Retention Marketing

Fitch Group, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $85,000 - $95,000 per year

Job Level

Senior

About the role

  • Execute global retention marketing campaigns across email, events, and targeted nurture programs to help drive renewals and support upsell and cross‑sell opportunities
  • Coordinate the planning and promotion of client events —including webinars, roundtables, and high‑touch forums—working closely with commercial teams, subject matter experts, and the events team to strengthen client engagement and highlight product value
  • Support cross‑functional alignment on retention priorities by partnering with marketing, account management, and CSM teams to ensure campaigns, materials, and events meet commercial retention goals and address client needs
  • Assist in developing behavioral and usage‑driven nurture programs for high‑value accounts by collaborating with account management and CSM partners to improve product adoption and reduce churn
  • Track, analyze, and report key performance metrics for retention campaigns and client events (engagement, churn, renewals, upsells, cross‑sells) and contribute to client communications, promotional merchandise needs, and GTM/product enhancement initiatives—initially in the Fitch Ratings Research & Data business but Fitch Solutions-wide as well

Requirements

  • Bachelor’s degree in Marketing, Business, Journalism, or a related field
  • 2–4 years of B2B product or retention marketing experience, including hands‑on work with multichannel campaigns and event marketing
  • Proficiency with marketing automation and CRM systems, preferably Marketo and Salesforce, and experience tracking and interpreting campaign, event, and customer‑behavior KPIs
  • Strong written communication and content development skills, with the ability to translate product value and thought leadership into clear, client‑focused messaging
  • Demonstrated project management ability—managing multiple initiatives with accuracy and attention to detail—and willingness to support event logistics and promotional merchandise inventory as needed
Benefits
  • Hybrid Work Environment: 2 to 3 days a week in office required based on your line of business and location
  • A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
  • Investing in Your Future: Retirement planning, financial wellness and tuition reimbursement programs that empower you to achieve your short and long-term goals
  • Promoting Health & Wellness: Comprehensive healthcare offerings that prioritize a healthy body & mind
  • Supportive Parenting Policies: Family-first policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
  • Dedication to Giving Back: Paid volunteer days and support for community engagement initiatives
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingretention marketingmultichannel campaignsevent marketingmarketing automationCRM systemsKPI trackingcontent developmentproject management
Soft Skills
written communicationclient-focused messagingattention to detailcollaborationcross-functional alignment