
Marketing Platform Lead
Fitch Group, Inc.
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Support the ongoing optimization of our core platforms (Marketo, SiteSpect, ON24, Splash, Hotjar and integrations with Salesforce)
- Monitor platform health, troubleshoot issues, and assist with configuration, audits, and enhancements
- Maintain governance documentation, standard operating procedures, and process maps
- Assist in maintaining clean, reliable, and well-governed data pipelines across the Marketing ecosystem
- Troubleshoot and resolve data sync issues between marketing platforms and Salesforce
- Support the integration of offline, events-based, and external datasets into marketing systems
- Ensure smooth data ingestion into analytics/reporting environments (Power BI, Adobe Customer Journey Analytics, etc.)
- Work with the AI Team to identify opportunities to embed AI and ML capabilities across the Marketing stack (e.g., enrichment, workflow automation, routing logic, data cleansing)
- Partner with IT, Data, Infrastructure, and InfoSec teams to ensure marketing initiatives align with enterprise standards and security requirements
- Conduct audits to identify redundancy, underutilized platforms, and workflow inefficiencies
- Assist in preparing business cases for optimization decisions, vendor evaluations, and potential migrations
- Support proof-of-concept testing for emerging technologies that fit Fitch's future-ready roadmap
- Maintain data hygiene through regular audits, duplication, and validation checks
- Collaborate with Marketing, Commercial, and Product teams to enable seamless use of marketing technology platforms
Requirements
- 3–5+ years' experience in marketing technology, marketing operations, or a related operations or technical role within a Marketing function
- Demonstrated experience partnering with Data and/or Technology teams to solve complex problems and deliver integrated solutions
- Working knowledge of Marketo (or similar automation platforms) and integrations with Salesforce
- Experience managing data flows, APIs, sync logic, and marketing–sales system connectivity
- Familiarity with modern marketing technology stacks (CDPs, attribution models, reporting platforms, events/webinar platforms)
- Exposure to AI capabilities, automation workflows, or ML-enhanced processes preferred
- Ability to interpret technical requirements and translate them into scalable workflows
- Strong communication skills and comfort working across functional teams, particularly with technical stakeholders
Benefits
- Hybrid Work Environment: 3 days a week in office required
- A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
- Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals
- Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
- Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
- Inclusive Work Environment : A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe
- Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
MarketoSalesforcedata pipelinesAPIsdata syncPower BIAdobe Customer Journey AnalyticsAI capabilitiesML processesmarketing technology stacks
Soft Skills
strong communicationcollaborationproblem-solvinginterpret technical requirementstranslate workflowspartnering with teamsauditingdata hygieneworkflow optimizationvendor evaluations