Fitch Group, Inc.

Senior Marketing Associate, Web Analytics

Fitch Group, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Identify trends, friction points, and anomalies across channels and customer journeys to generate actionable insights and testable hypotheses.
  • Build proactive, data-backed recommendations that improve marketing performance, conversion, and ROI.
  • Partner with Marketing and cross‑functional teams, capturing their business questions through regular meetings, and translate them into clear analytics requirements and measurement plans.
  • Develop clear dashboards and reports that communicate trends, insights, and outcomes to stakeholders.
  • Proactively detect tracking issues and gaps in the data capture strategy; define data layer requirements and measurement frameworks; recommend enhancements to ensure complete, reliable, and privacy-compliant data.
  • Act as the primary digital analytics support across Fitch Group brands. Deliver training to enable a self-serve analytics model and evangelise performance measurement and optimisation across Fitch Group.

Requirements

  • Expert in Adobe Analytics and/or Customer Journey Analytics (CJA) — mandatory
  • Excellent communication and stakeholder management; able to define tracking and analytics requirements, and partner with developers to implement them.
  • Strong understanding of digital data infrastructure and data layers.
  • Advanced skills in dashboarding and data visualisation.
  • Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting.
  • Strong analytical and problem-solving skills; exceptional attention to detail; curious and committed to continuous learning.
  • Team player with a self-motivated, proactive, organised, and positive approach.
  • Confident presenter with the ability to showcase insights, recommendations, and results to diverse audiences.
  • 2 Tracking experience with tag management systems (Adobe Data Collection/Launch, Google Tag Manager), including event tracking and governance.
  • Familiarity with consent management platforms and privacy-compliant measurement.
  • Knowledge of site UX analytics tools (Hotjar, Microsoft Clarity).
  • Experience analysing experimentation data for conversion rate optimisation.
Benefits
  • Hybrid Work Environment: 3 days a week in office required
  • A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
  • Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals
  • Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
  • Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
  • Inclusive Work Environment : A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe
  • Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Adobe AnalyticsCustomer Journey Analyticsdata visualisationtag management systemsevent trackingdata infrastructuredata layersAI toolsconversion rate optimisationexperimentation data analysis
Soft Skills
communicationstakeholder managementanalytical skillsproblem-solvingattention to detailcuriositycontinuous learningteam playerself-motivatedpresentation skills