FISPAN

Senior Demand Generation Specialist

FISPAN

full-time

Posted on:

Location Type: Hybrid

Location: Vancouver • 🇨🇦 Canada

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Salary

💰 CA$82,200 - CA$96,580 per year

Job Level

Senior

About the role

  • Own the end-to-end management of B2B campaigns across Google Ads, LinkedIn, and niche media placements (e.g., Podcast ads, Industry Newsletters).
  • Manage external vendor/agency relationships and media partnerships.
  • Collaborate with the Content Manager and Designer to produce high-converting ad creative.
  • Own the technical setup and ongoing optimization of landing pages and self-serve funnels.
  • Analyze user behavior (heatmaps, drop-off points) and implement A/B tests to increase Visitor-to-Lead conversion rates.
  • Partner with Marketing Operations to build sophisticated automated workflows in HubSpot.
  • Implement behavioral lead scoring to identify "ready-to-buy" prospects and prioritize them for Sales.
  • Track and optimize organic search performance.
  • Develop and execute strategies designed to shorten the sales cycle.
  • Establish clear processes to collaborate efficiently with the wider marketing team.

Requirements

  • 8+ years of Digital Marketing experience, with a focus on B2B technology or SaaS.
  • Agency Background: Previous experience working in a marketing agency is required (accustomed to fast-paced environments and managing multiple workstreams).
  • Education: Bachelor’s degree in Marketing, Business, or a related field.
  • Skills & Expertise: Tech Stack: Deep expertise in HubSpot (Marketing Hub) and Google Analytics is a must.
  • Paid Social & Search: Advanced knowledge of LinkedIn Ads, Google Ads, and retargeting workflows.
  • Media Buying: Specific experience purchasing and managing media is a must (in the Accounting/Fintech industry is a major plus).
Benefits
  • Extended health and dental benefits
  • Paid time off
  • Savings and retirement plan matching
  • Parenthood top-up
  • Mentorship programs, and leadership series (to name a few)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingA/B testinglead scoringconversion rate optimizationmedia buyingdigital marketingcampaign managementorganic search performancesales cycle shorteningautomated workflows
Soft skills
collaborationrelationship managementprocess establishmentanalytical thinkingcommunicationproject managementadaptabilitystrategic thinkingcreativityproblem-solving