Fisher & Paykel Appliances

Account Manager

• Develop and grow F&P’s brand and products across Kitchen Retail accounts through strategic sales planning and dedicated account management that increases market share and delivers profitable growth in the short and long term.
• Responsible for the planning and execution of F&P’s retail strategy for Kitchen Retail accounts, ensuring alignment with global imperatives and growth aspirations.
• Develops a strategic Area Sales Plan (ASP) that includes annual sales targets, product placement, marketing, and promotional programmes and competently influences Social Media and Online Marketing promotional activities.
• Ensures disciplined and effective execution of ASPs, including identified priority changes, resulting in increased product market share and profitable growth.
• Stakeholder engagement ensures highly effective cross-functional collaboration, including global supporting functions, to deliver to the needs of business.
• Provides regular reporting updates on account portfolio to the local and global Market Group.
• Deeply understands customer account businesses and environmental influences.
• Keeps current on changes and best practice that influence strategic plans.
• Able to take decisions based on a market-wide, holistic view and understand how this might affect the whole business.
• Manages and cultivates existing account relationships to leverage growth opportunities.
• Identifies and actively pursues new customer opportunities, cultivating a momentum of enthusiasm and pull for F&P’s brand, vision, and products.
• Ensures a seamless representation of F&P’s brand value proposition is applied in all accounts.
• Includes ensuring F&P’s merchandising and brand representation is achieved and supported instore and digitally.
• Works with customers to keep product on floor.
• Gauges customer needs and gives proactive support including product training, to drive sales.
• Monitors daily sales performance metrics to maximise revenue and margin.
• Develops effective relationships that add value to internal and external customers.
• Acts as a brand ambassador in all interactions with customers ensuring relationships are built on mutual trust.

Area Account Manager