Firstup

Marketing Specialist, EMEA

Firstup

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Support the planning and execution of EMEA field marketing programs, including events (virtual and in-person), campaigns, and regional initiatives.
  • Assist with ABM programs in partnership with sales, including account targeting, campaign execution, and follow-up activities.
  • Work closely with sales and SDR teams to ensure alignment on regional priorities and campaigns.
  • Support regional digital campaigns across email, paid, and organic channels.
  • Assist with campaign setup, execution, and performance tracking.
  • Help localize and adapt global campaigns for EMEA markets.
  • Manage logistics and execution for EMEA webinars and virtual events, including coordination with speakers, promotion, and follow-up.
  • Support webinar content development in collaboration with product marketing and field marketing.
  • Act as a key marketing partner for the EMEA region, supporting a wide range of initiatives as needed.
  • Coordinate with global marketing teams to ensure EMEA needs are supported and represented.
  • Manage timelines, assets, and stakeholders across multiple projects.
  • Track and report on campaign and program performance.
  • Help identify opportunities to improve engagement, pipeline impact, and regional effectiveness.

Requirements

  • 2–4 years of experience in B2B marketing (SaaS experience preferred).
  • Experience or exposure to field marketing, ABM, digital marketing, or demand generation.
  • Strong organizational skills with the ability to manage multiple priorities.
  • Comfortable working cross-functionally with sales and marketing teams.
  • A proactive, adaptable mindset with a willingness to support a range of marketing initiatives.
  • Excellent written and verbal communication skills.
  • Experience working across EMEA markets is a plus.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
B2B marketingfield marketingABMdigital marketingdemand generationcampaign executionperformance trackingemail marketingevent managementcontent development
Soft Skills
organizational skillscross-functional collaborationproactive mindsetadaptabilitycommunication skills