ABM Manager
Firstup
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $115,000 - $135,000 per year
About the role
- Develop and execute a scalable ABM strategy aligned to go-to-market priorities and revenue goals.
- Define and manage target account segments (strategic, named, and programmatic) in partnership with Sales and RevOps.
- Build account plans, buying group strategies, and messaging frameworks for priority accounts.
- Plan and launch multi-channel ABM campaigns across email, paid media, website personalization, events, direct mail, and sales plays.
- Partner with Content and Product Marketing to tailor messaging by persona, industry, and account maturity.
- Orchestrate coordinated marketing and sales touchpoints into cohesive account experiences.
- Act as the primary ABM partner to Sales and SDR teams.
- Enable Sales with account insights, intent signals, campaign context, and ABM playbooks.
- Support account planning, deal acceleration, and expansion initiatives with targeted programs.
- Define and track ABM success metrics including account engagement, pipeline influence, deal velocity, and revenue impact.
- Build dashboards and reporting to communicate ABM performance to Marketing and Sales leadership.
- Continuously test, learn, and optimize campaigns based on performance data and sales feedback.
- Own and optimize ABM-related tools and platforms (e.g., CRM, marketing automation, intent data, ABM advertising platforms).
- Partner with RevOps to ensure clean data, account alignment, and accurate attribution.
- Document processes and build repeatable ABM playbooks as the program scales.
Requirements
- 4–7+ years of B2B marketing experience, with 2–3+ years focused on ABM or enterprise demand generation.
- Hands-on experience planning and executing 1:1 and 1:few ABM campaigns for enterprise or high-value accounts.
- Experience supporting complex, multi-stakeholder B2B sales cycles.
- Strong track record of partnering closely with Sales to drive pipeline and revenue.
- Experience executing multi-channel campaigns across digital, events, and sales-led motions.
- Data-driven mindset with experience measuring marketing impact on pipeline and revenue.
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
ABM strategyaccount segmentationmulti-channel campaignsaccount planningcampaign optimizationsuccess metrics trackingdata analysisdashboard buildingreportingpipeline influence
Soft Skills
collaborationcommunicationstrategic thinkingproblem-solvingdata-driven mindsetadaptabilityleadershiporganizational skillsrelationship buildingprocess documentation