First Table

Marketing Manager – Customer Activation, Retention

First Table

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇳🇿 New Zealand

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Job Level

Mid-LevelSenior

About the role

  • Lead strategy and execution across the full customer lifecycle, driving activation, retention, and reactivation.
  • Build and scale multi-channel journeys across email, push, SMS, in-app, and remarketing.
  • Design segmentation, personalisation, and experimentation frameworks that power growth.
  • Own our lifecycle platform (Braze): architecture, governance, data hygiene, workflows, and performance.
  • Partner with Product and Data to optimise activation and booking performance using triggers, insights, and experimentation.
  • Connect acquisition and lifecycle activity to create a cohesive full-funnel customer experience.
  • Work closely with Content and Marketing Production to shape creative and support complex lifecycle journeys.
  • Guide lifecycle reporting, insights, and forecasting across markets in partnership with Data.

Requirements

  • 6–10 years in CRM, lifecycle, or growth marketing roles, ideally in high-growth digital, marketplace, or B2C environments.
  • Strong, hands-on experience with Braze or equivalent platforms.
  • Ability to design journeys, segments, and experiments that drive measurable commercial outcomes.
  • Confident working across Product, Data, Content, and Paid teams to connect the dots.
  • Strong analytical capability with the ability to convert insights into action.
  • A structured, curious, and entrepreneurial mindset with high executional standards.
  • Experience supporting the development or scaling of a lifecycle function (formal leadership not required).
  • Nice to have: multi-market experience, CRM certifications, coaching/mentoring experience.
Benefits
  • Free First Table bookings
  • Referral incentives
  • Team recognition
  • Regular opportunities to celebrate wins

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMlifecycle marketinggrowth marketingsegmentationpersonalisationexperimentationdata hygienereportinganalyticsjourney design
Soft skills
analytical capabilitystructured mindsetcuriosityentrepreneurial mindsetexecutional standardscollaborationcommunicationleadershipcoachingmentoring
Certifications
CRM certifications