First Connect Insurance Services

Product Marketing Manager – Loyalty and Retention

First Connect Insurance Services

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $175,000 per year

About the role

  • Own the overarching loyalty program strategy and execution; incorporate existing First Connect programs into a holistic program that clearly defines how agents can maximize their earnings and growth at every stage of their tenure.
  • Lead the continuous optimization of existing programs that drive retention, engagement, and new customer acquisition.
  • Own end-to-end program management, including planning, execution, timelines, resource coordination, and risk management to ensure successful outcomes.
  • Partner with product and UX teams to create in-portal experiences that make our programs easy to understand, easy to participate in, and easy to see progress and success.
  • Plan and execute cross-channel marketing campaigns to increase program participation, strengthen advocacy, and support growth.
  • Analyze data, retention trends, and program performance to generate insights, refine strategy, and improve overall success.
  • Provide clear visibility into program adoption, engagement, and business impact through ongoing reporting and insights.
  • Stay current on loyalty, rewards, and engagement trends; recommend innovative strategies to enhance both retention and acquisition efforts.

Requirements

  • Minimum of 5 years of experience in product/program marketing with specific expertise in customer loyalty, rewards, and retention programs
  • Proven success in building, scaling, and optimizing customer programs that strengthen customer loyalty and support acquisition goals
  • Ability to collaborate with cross-functional teams, drive alignment, and inspire collaboration to deliver complex programs on time and within scope
  • Experience partnering with Product Managers and UX designers to create customer-centric digital experiences
  • Ability to develop high-level program positioning and messaging frameworks
  • Excellent storytelling and copywriting skills
  • Strong communication and project management skills
  • High EQ and a proven ability to work collaboratively in a fast-paced, high-growth environment
  • Bachelor’s degree in marketing, business, or communications
Benefits
  • 100% Remote Role — Work from anywhere within the United States
  • Multiple medical plans to choose from and 100% employer-covered dental; vision plans for our team members and their families
  • A 401(k) retirement plan, short- and long-term disability, employer-paid life insurance
  • Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
  • Work-From-Home Stipend – Employer-provided WFH equipment and an $85 monthly expense stipend to ensure you’re set up for success
  • Equity — This position is eligible for equity compensation
  • Training and Career Growth — Training and internal career growth opportunities
  • Flexible Time Off — You know when and how you should recharge
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
program marketingcustomer loyaltyretention programscross-channel marketingdata analysisprogram managementrisk managementcustomer-centric digital experiencesprogram positioningcopywriting
Soft Skills
collaborationcommunicationproject managementstorytellinghigh emotional intelligenceinspiring collaborationalignmentadaptabilitystrategic thinkinginsight generation