Firefly Health

Senior Manager – Member Lifecycle & Growth Strategy

Firefly Health

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $120,000 - $160,000 per year

Job Level

Senior

About the role

  • Architect email campaigns: Create sophisticated segmentation and trigger-based flows within our email platform (e.g., High-risk member outreach, transactional/operational messaging).
  • Forecast & analyze: You will own the methodology for enrollment forecasting. You are comfortable developing initial enrollment projections and tracking performance against those benchmarks.
  • Be client-facing: Lead marketing strategy in client meetings, attend meetings, and collaborate with the Client Success team on engagement strategy.
  • Bridge Product & Communications: Collaborate with Product and Data teams to integrate clinical risk stratification and app-based interactions into marketing triggers, ensuring the right members receive the right communications at the right time.
  • Manage Open Enrollment season strategy: Oversee the complete strategy for the Open Enrollment season, encompassing coordination of employer on-site events, event attendance, and the creation of both digital and print materials.
  • Prove the ROI: Establish an attribution framework to measure how member marketing drives Firefly’s core clinical and financial KPIs.

Requirements

  • Braze expert: You have a demonstrated track record of using Braze (or similar tools) to drive measurable conversion and retention.
  • Scrappy & strategic: You have the startup "knack" for rolling up your sleeves but the executive presence when presenting to leadership or clients.
  • Data-driven: You are proficient in Looker/Excel and comfortable pulling your own lists and conducting A/B test analysis.
  • Healthcare savvy: You understand the nuances of the healthcare landscape, including PHI, OE cycles, and the unique challenges of member engagement.
Benefits
  • health insurance
  • 401k
  • bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email campaign architectureenrollment forecastingA/B testingdata analysissegmentationtrigger-based flowsattribution frameworkperformance trackingclient engagement strategymarketing strategy
Soft Skills
client-facingcollaborationstrategic thinkingpresentation skillsproblem-solvingadaptabilityleadershipcommunicationinitiativecreativity