Senior Online Marketing Manager
FinCompare - Smarter Business Finance
full-time
Posted on:
Location Type: Hybrid
Location: Germany
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Job Level
Tech Stack
About the role
- SEA & Performance Marketing: Management of our SEA channels including keyword strategy, budget planning and performance optimization — with a clear focus on efficiency, scaling and measurable results.
- SEO (including GEO): Full ownership of developing and implementing our SEO strategy. From classic on-page/off-page and technical SEO to Generative Engine Optimization (GEO) for LLMs.
- Leading complex SEO projects such as platform migrations, including preserving and growing key backlink and ranking values.
- Defining and prioritizing test roadmaps, including statistically robust A/B tests, sample size calculations, uplift analyses and time planning.
- Technical implementation and optimization of WordPress, Google Tag Manager and basic HTML/CSS adjustments in collaboration with developers.
- Protecting and growing our SEO value during migrations without risking existing rankings.
- Pragmatic, solution-oriented working style: you identify blockers early, find practical solutions and drive projects forward.
- Balance between speed and thoroughness: you act quickly without compromising statistical validity or quality.
- Team and knowledge development: you share experience, support others and contribute to a lean-marketing culture.
Requirements
- 5–7 years of experience in online marketing, preferably with B2B marketing.
- Solid expertise in SEA — dual expertise in SEA/SEO is a plus.
- Technical understanding of WordPress, Google Tag Manager and basic knowledge of HTML/CSS.
- Senior-level SEO know-how: site structure, landing pages, content strategies, internal/external linking, performance optimization (speed/mobile) and an understanding of core ranking factors.
- SEA competence in keyword strategy, budget management and performance analysis.
- Confident handling of data and statistics — confidence intervals, uplift calculations, sample size and test duration considerations are familiar to you.
- Decisiveness and pragmatism — you prioritize MVPs, assess risks and act quickly without sacrificing statistical rigor.
- German at native level and good English skills.
Benefits
- Attractive salary & benefits: A competitive compensation package and a range of additional benefits that support your success and well-being.
- Flexible working hours & workation: Trust-based working hours, 30 days of vacation and the option to work from anywhere — whether from home or on workation.
- Security & wellbeing: Company-supported pension plan, employee discounts and regular team events for social interaction.
- Support for you and your family: Access to our Employee Assistance Program (EAP) for you and your dependents — for all life situations.
- Grow with us: Regular training and language courses to advance your personal and professional development.
- Modern work environment: Work flexibly from our modern Berlin office or from home — with the technical equipment you need.
- Dynamic team: A highly motivated, international team that values collaboration, open communication and a positive working environment.
- Diversity & inclusion: At FinCompare we believe a diverse and inclusive workplace drives innovation, creativity and success.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEASEOGenerative Engine OptimizationA/B testingsample size calculationsperformance optimizationsite structurecontent strategiesinternal linkingexternal linking
Soft Skills
pragmatic working stylesolution-orienteddecisivenessrisk assessmentteam developmentknowledge sharingproject managementcommunicationcollaborationadaptability