FINBOA

Marketing

• Report assigned KPIs such as MQLs, conversion rates, and ROI for all marketing webinars, events and digital campaigns.
• Support the creation of sales collateral, case studies, and brochures upon request.
• Manage relationships with third-party vendors and freelancers for creative and event services.
• Identify, support or execute partner marketing activities, as needed.
• Contribute to campaign execution for webinars or tradeshow events (partner, core, industry), as needed.
• Identify and/or execute against Industry Events or Association opportunities to generate demand or increase FINBOA visibility.
• Represent the company at selected industry tradeshow and association events, or conferences as needed.
• Recommends or adopts new marketing technologies and tools plus ways to optimize use of existing ones.
• Execute additional marketing projects and tactical assignments as directed to support evolving department priorities and business needs.

Marketing Manager