Marketing Manager
FINBOA
full-time
Posted on:
Location Type: Hybrid
Location: Houston • Texas • United States
Visit company websiteExplore more
Salary
💰 $96,471 - $125,000 per year
About the role
- Report assigned KPIs such as MQLs, conversion rates, and ROI for all marketing webinars, events and digital campaigns.
- Support the creation of sales collateral, case studies, and brochures upon request.
- Manage relationships with third-party vendors and freelancers for creative and event services.
- Identify, support or execute partner marketing activities, as needed.
- Contribute to campaign execution for webinars or tradeshow events (partner, core, industry), as needed.
- Identify and/or execute against Industry Events or Association opportunities to generate demand or increase FINBOA visibility.
- Represent the company at selected industry tradeshow and association events, or conferences as needed.
- Recommends or adopts new marketing technologies and tools plus ways to optimize use of existing ones.
- Execute additional marketing projects and tactical assignments as directed to support evolving department priorities and business needs.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in marketing with 2+ years in an event management role, with a focus on demand generation, digital marketing, and sales enablement.
- Proven track record of enabling revenue growth through execution of established strategic marketing initiatives.
- Experience in fintech/banking, SaaS, or B2B industries is highly desirable.
- Strong analytical and project management skills.
- Exceptional communication and collaboration abilities.
- Strong knowledge and hands-on experience with marketing technologies such as HubSpot, Marketo, Salesforce, Canva, GoTo Webinar, Sendoso, or event platforms such as CVENT or EventBrite are particularly valued.
- Hands-on experience with event marketing campaigns, email marketing, and content marketing strategies.
- An adaptable and accountable self starter with a proven track record of supporting revenue attainment through execution of assigned strategic initiatives.
Benefits
- Simple IRA with Company Matching
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationdigital marketingsales enablementevent marketingemail marketingcontent marketingproject managementanalytical skills
Soft Skills
communicationcollaborationadaptabilityaccountabilityself-starter