Finance of America

Senior Marketing Associate, Strategic Partnerships

Finance of America

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $72,400 - $108,600 per year

Job Level

Senior

About the role

  • Responsible for driving strategic marketing initiatives that support B2B partner growth, brand visibility, and revenue generation through best-in-class event execution, business development marketing support, and high-impact creative asset development within a regulated financial services environment.
  • Develops and executes a comprehensive national event strategy across in-person, virtual, and small-group formats, including tradeshows, partner events, executive roundtables, and speaking engagements.
  • Leads end-to-end event planning and execution, including logistics, messaging, presentation alignment, speaker coordination, and post-event performance analysis.
  • Partners with sales and marketing leadership to support business development initiatives, including lead generation, nurturing strategies, onboarding support, and account-based marketing (ABM) programs.
  • Collaborates cross-functionally to design and execute integrated marketing campaigns that align with company strategy, OKRs, and growth priorities.
  • Owns partner and sales team marketing asset development from concept through delivery, ensuring alignment with brand, compliance, and business objectives.
  • Manages marketing asset delivery platforms, including asset inventory, organization, and governance to ensure ease of access and scalability.
  • Monitors and analyzes asset usage and engagement data to provide reporting, insights, and recommendations on asset effectiveness and optimization.
  • Recommends and evolves asset types and formats based on partner needs, performance data, and business objectives.
  • Works closely with creative teams to clearly communicate direction, provide feedback, and ensure timely delivery of high-quality marketing materials.
  • Contributes to the development and optimization of marketing programs that drive partner engagement, awareness, and pipeline growth.
  • Analyzes campaign and event performance to provide insights and recommendations for continuous improvement.
  • Ensures all marketing activities adhere to legal, regulatory, and compliance requirements specific to the mortgage and financial services industry.
  • Remains informed on industry trends, competitive landscape, and evolving regulatory requirements to inform marketing strategies.
  • Supports team initiatives and collaborates across departments to achieve broader marketing and organizational goals.
  • Performs other duties as assigned.

Requirements

  • Minimum 4 years of experience in marketing, with a strong focus on event strategy, B2B marketing, or business development support.
  • Demonstrated experience planning and executing national events, tradeshows, and multi-channel marketing initiatives.
  • Experience supporting B2B growth strategies, including lead generation, nurturing campaigns, onboarding, and account-based marketing.
  • Proven ability to manage marketing asset development and collaborate effectively with creative teams.
  • Experience working in mortgage, financial services, or other highly regulated industries preferred.
  • Strong understanding of marketing compliance, advertising guidelines, and regulatory considerations.
  • Excellent project management skills with the ability to manage multiple priorities and deadlines.
  • Strong analytical mindset with the ability to interpret performance data and translate insights into action.
  • Highly proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook).
  • Exceptional communication and interpersonal skills.
  • Self-starter with strong organizational skills and attention to detail.
  • Ability to adapt in a fast-paced environment and take on evolving responsibilities as business needs change.
Benefits
  • health insurance
  • dental insurance
  • vision insurance
  • life insurance
  • paid time-off benefits
  • flexible spending account
  • 401(k) with employer match
  • ESPP
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event strategyB2B marketingbusiness developmentlead generationnurturing campaignsaccount-based marketingmarketing asset developmentproject managementdata analysismarketing compliance
Soft Skills
communicationinterpersonal skillsorganizational skillsattention to detailanalytical mindsetcollaborationself-starteradaptabilitytime managementcreativity