Senior Copywriter, Performance Creative
Finance of America
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $96,200 - $115,400 per year
Job Level
About the role
- Responsible for developing performance-focused copy for paid media channels including social, streaming/CTV, search, display, and affiliate.
- Collaborates with performance creative director and paid media team to translate data insights into creative assets that drive conversions.
- Concepts and writes for video and static campaigns, maintains consistent messaging across platforms, and partners with creative, web/dev, and media buying teams to continuously optimize results.
Requirements
- Minimum 5 years of related experience writing for performance-marketing channels such as paid social (Meta), search (Google/Microsoft), streaming/CTV or display/affiliate.
- Ability to write for both still image ads and video (scripts/storyboards) and to collaborate with designers and editors.
- Strong understanding of performance metrics (click-through rate, conversion rate, cost-per-lead, ROAS) and how copy influences them.
- Excellent writing, editing, and proofreading skills, with portfolio samples in paid media/ad copy format.
- Experience working with data, comfortable reading media performance reports, extracting insights, and applying them to copy strategy.
- Experience collaborating cross-functionally with media buyers, designers, analytics/BI, web/dev.
- Familiarity with generative AI or automation tools in copy production (e.g., text-to-variation, dynamic creative copy).
- Experience adapting copy for multiple channels and formats, funnel stages, and audience segments.
- Comfortable working in a fast-paced environment, managing multiple campaigns and high volume of assets.
Benefits
- Health
- Dental
- Vision
- Life insurance
- Paid time-off benefits
- Flexible spending account
- 401(k) with employer match
- ESPP
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingperformance marketingvideo scriptingstoryboardingdata analysisperformance metricseditingproofreadingcampaign optimizationcopy adaptation
Soft Skills
collaborationcommunicationcreativitytime managementadaptabilityattention to detailproblem-solvingcross-functional teamworkfast-paced environment managementinsight application