Figure

Senior Product Marketing Manager, Crypto Products

Figure

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $148,000 per year

Job Level

Senior

About the role

  • Define positioning and value propositions for YLDS, CBL, and Democratized Prime
  • Translate technical product capabilities into customer-centric messaging across audiences
  • Own GTM strategy for launches, feature releases, and multi-chain ecosystem expansions
  • Partner cross-functionally with Product, BD, Customer Success, and Growth to drive product knowledge and adoption
  • Develop launch plans, audience-specific messaging, and define positioning across both crypto-native and retail web2 users.
  • Build competitive intelligence across crypto lending, RWA, and stablecoin markets
  • Partner with Product Management to bring market insights into roadmap priorities
  • Create product narratives, sales enablement, and thought leadership content
  • Monitor market trends, user insights, and performance metrics to optimize GTM strategy

Requirements

  • 6+ years in product marketing; 3+ in crypto/blockchain or fintech
  • Experience launching complex technical products in fast-moving environments
  • Strong understanding of DeFi, stablecoins, tokenization, and blockchain ecosystems
  • Ability to craft clear, compelling narratives for multiple audience segments
  • Strong analytical skills and data-driven decision-making
  • Ability to influence cross-functional teams and operate autonomously
  • Bonus: experience at a protocol or DeFi platform, PM/PO background, TradFi experience, or presence in crypto communities (e.g., Solana)
Benefits
  • Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
  • Company HSA, FSA, Dependent Care, 401k, and commuter benefits
  • Employer-funded life and disability insurance coverage
  • 11 Observed Holidays & PTO plan
  • Up to 12 weeks paid family leave
  • Continuing education reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingGTM strategylaunch planscompetitive intelligencedata-driven decision-makingnarrative craftingmarket insightssales enablementthought leadership contentperformance metrics
Soft skills
analytical skillsinfluenceautonomycross-functional collaborationcommunication