Fieldguide

Senior Manager, Demand Generation – Performance Marketing

Fieldguide

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $151,000 - $186,000 per year

Job Level

Senior

About the role

  • Own hands-on strategy and execution of paid social (LinkedIn), paid search and paid media campaigns across Google Ads, Microsoft/Bing Ads, display networks, Capterra and Reddit
  • Manage keyword strategy, bidding, budgets, ad copy, and audience targeting to drive efficient acquisition
  • Continuously test and optimize ads, landing pages, and audiences to improve CPA, conversion rates
  • Ensure paid search and SEO work together by aligning keyword strategies, SERP coverage, messaging, and landing pages
  • Use search and performance data to identify content gaps, growth opportunities, and emerging demand
  • Own the website as a demand engine, including conversion optimization, content strategy, and user experience
  • Partner with content and SEO agency to grow organic traffic, engagement, and conversions
  • Collaborate on landing page strategy, testing frameworks, and UX improvements
  • Run A/B tests on ads, landing pages, and offers to improve conversion efficiency and lead quality
  • Demonstrate full-funnel marketing expertise, from driving top-of-funnel awareness to converting traffic into MQLs and sales opportunities
  • Align channel strategy, messaging, and offers to buyer intent at each stage
  • Optimize campaigns for downstream lead quality and revenue impact
  • Develop and execute journeys by practice area, audience segment, and stage
  • Own performance reporting and attribution across channels
  • Analyze funnel performance, identify drop-offs, and recommend and implement optimizations based on event-level data
  • Clearly communicate insights, performance trends, and recommendations to stakeholders

Requirements

  • 7+ years of experience in performance marketing, with hands-on ownership of paid media, search, and full-funnel acquisition programs
  • Proven hands-on (“hands to keyboard”) experience managing paid search and paid media campaigns
  • Strong experience with Google Ads and Microsoft/Bing Ads
  • Experience running display and community-based paid media, including Reddit
  • Strong understanding of full-funnel performance marketing, including lead generation and revenue impact
  • Strong knowledge of attribution models, event-based tracking, and measurement frameworks
  • Knowledge of SEO and how organic and paid strategies complement each other
  • Strong analytical skills with experience interpreting performance data and funnel metrics
  • Experience building & executing digital persona or lifecycle marketing journeys
  • Comfortable owning budgets and optimizing for ROI
  • Hubspot knowledge
Benefits
  • Offers Equity
  • Offers Bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingpaid mediapaid searchGoogle AdsMicrosoft AdsSEOA/B testingconversion optimizationattribution modelsevent-based tracking
Soft Skills
analytical skillscommunicationcollaborationstrategic thinkingoptimizationbudget managementproblem-solvingstakeholder managementleadershipcreativity