Fieldguide

Senior Director, Brand & Communications

Fieldguide

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $245,000 - $315,000 per year

Job Level

Senior

About the role

  • Evolve Fieldguide’s brand positioning, messaging architecture, and narrative.
  • Ensure clarity and consistency across website, product storytelling, sales materials, and campaigns.
  • Translate product value into simple, concrete language for buyers and practitioners.
  • Own the visual identity and brand system.
  • Set creative direction for campaigns, launches, and core assets.
  • Ensure high quality execution across design, copy, and external agencies.
  • Oversee brand content strategy including website, core messaging, and long form content.
  • Partner on practitioner focused thought leadership tied to AI in audit and advisory.
  • Ensure content supports both brand credibility and revenue goals.
  • Build a strong customer advocacy engine including case studies, stories, and proof points.
  • Elevate Fieldguide’s presence in the market through clear, credible narratives.
  • Partner with Sales on brand aligned pitch materials and storytelling.
  • Lead and develop a small, high impact brand team.
  • Set clear priorities, standards, and feedback loops.
  • Manage agencies and freelancers as needed.

Requirements

  • Proven experience helping define, create, or scale a product category, not just operating within an established one.
  • Experience supporting companies moving from early scale to category leadership.
  • Track record of building brand systems and narratives that scale with the business.
  • Direct involvement in category positioning, narrative development, and market education.
  • Background in vertical SaaS with a clear understanding of industry specific buyers and workflows.
  • Experience marketing to regulated or risk aware professions is a plus.
  • Ability to balance depth and credibility with simplicity and clarity.
  • Hands on experience marketing AI driven products or platforms.
  • Demonstrated ability to explain AI value in practical, outcome based terms.
  • Experience navigating buyer skepticism and trust concerns related to AI adoption.
  • Senior leadership experience in B2B SaaS brand, content, or product marketing.
  • History of close partnership with Product, Sales, and Executive teams.
  • Comfort operating in environments with incomplete information and evolving strategy.
Benefits
  • Competitive compensation packages with meaningful ownership
  • Flexible PTO
  • 401k
  • Wellness benefits
  • Technology & Work from Home reimbursement
  • Flexible work schedules
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand positioningmessaging architecturecontent strategynarrative developmentcategory positioningmarketing AI productsB2B SaaS marketingvisual identitycopywritingcase study development
Soft Skills
creative directionteam leadershipcommunicationcollaborationstrategic thinkingclaritycredibilitycustomer advocacyprioritizationfeedback management