Fiddler AI

Senior Director, Demand Generation

Fiddler AI

full-time

Posted on:

Location Type: Hybrid

Location: Palo Alto • California • United States

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Salary

💰 $270,000 - $300,000 per year

Job Level

Senior

About the role

  • Build an AI-powered GTM Engineering Center
  • Build and lead a modern, efficient, AI-enabled demand center of excellence that scales with our enterprise growth. You will standardize planning, execution, and measurement across segments, and routes to market, and operationalize best practices from high-performing demand organizations.
  • Establish an experimentation culture with clear hypotheses, instrumented funnels, test design discipline, and documented learnings that become repeatable playbooks.
  • Embed AI across workflows to improve speed, targeting precision, personalization, and marketing productivity, while maintaining brand, privacy, and compliance standards.
  • Own global digital acquisition programs that build mindshare, drive qualified traffic, and accelerate new customer acquisition for an enterprise technical product.
  • Lead a multi-channel acquisition mix for awareness and acquisition
  • Build and manage a rigorous measurement framework to improve ROI, optimize spend allocation, and guide investment strategy. Use AI-driven insights to refine targeting, creative, and channel mix continuously.
  • Lead the team and systems that enable consistent, high-quality campaign execution at scale.
  • Establish standards for deliverability, accessibility, creative quality, messaging consistency, and engagement performance, with tight QA and instrumentation.
  • Build the foundation for a Journey Optimization capability that connects lifecycle, personalization, and experimentation across the customer experience, improving conversion and velocity through better tools, automation, and process consistency.
  • Own planning, budget management, and performance reporting and build a high-performing team with deep skills in analytics, automation, and AI-enabled marketing.
  • Define KPIs and reporting cadences for executive stakeholders, ensuring transparency, accountability, and continuous improvement.
  • Hire, coach, and develop leaders across performance marketing, lifecycle, web/CRO, ABM orchestration, and marketing operations.

Requirements

  • 12+ years in demand generation, growth marketing, or campaign management in B2B SaaS, ideally marketing to technical buyers in the enterprise (data, infra, developer platforms, security, or AI platforms).
  • Demonstrated success scaling a demand organization through best practices, experimentation, and automation to deliver measurable growth.
  • Expertise in sales-led and product-led enterprise motions and reporting on the metrics that matter
  • Strong analytical orientation - you build measurement systems, run disciplined experiments, and turn results into scalable playbooks.
  • Fluency in applying AI to marketing workflows (optimization, personalization, content operations, productivity), plus the judgment to deploy it responsibly.
  • Cross-functional influence with Sales, Finance, Product Marketing, and RevOps, and comfort operating with high accountability.
  • Well versed with modern marketing and sales technology stacks
  • Executive presence and credibility with C-level and technical decision makers.
  • Ability to connect technical and quantitative detail to business value in a clear, compelling way.
  • Strong communication and collaboration skills with experience leading cross-functional initiatives.
Benefits
  • Competitive pay + equity
  • Premium health, dental & vision (*100% premium coverage for employees)*
  • Open PTO
  • 401(k) plan
  • Monthly fitness reimbursement
  • Paid parental leave
  • Annual Caltrain pass
  • Monthly in-office massages
  • Fastrak reimbursement
  • Lunch provided Mon–Thurs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingcampaign managementanalyticsautomationAI-enabled marketingmeasurement systemsexperimentationpersonalizationcontent operations
Soft Skills
analytical orientationcross-functional influenceexecutive presencecommunication skillscollaboration skillsleadershipcoachingaccountabilitycreativitystrategic thinking