Senior Manager, Product Marketing – B2B FICO Scores, Mortgage & Capital Markets
FICO
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $173,000 per year
Job Level
Senior
About the role
- Shape FICO's marketing strategy in critical mortgage and capital markets segments.
- Lead marketing strategy for FICO's mortgage and capital markets portfolio, developing engaging content and campaigns.
- Drive market positioning and messaging that articulates FICO's unique value proposition across the mortgage lifecycle.
- Create compelling narratives around complex analytical solutions that resonate with C-level executives and technical decision-makers.
- Conduct competitive analysis and develop differentiated positioning that showcases FICO's unique advantages in mortgage risk assessment and capital markets analytics.
- Execute integrated go-to-market strategies while developing mortgage and capital markets-specific content.
- Establish systematic content production that supports pipeline generation and sales acceleration across multiple customer segments.
- Build deep market intelligence by developing data-driven ideal customer profiles and market segmentation strategies.
- Stay current with regulatory changes, industry trends, and competitive dynamics impacting the mortgage and capital markets business.
Requirements
- Mortgage and capital markets experience working within mortgage lenders, servicers, GSEs, investment banks, or related financial services organizations.
- Deep understanding of the mortgage lifecycle, secondary market dynamics, and regulatory environment.
- Proven expertise in marketing analytical and risk management solutions with demonstrated ability to communicate complex technical concepts including machine learning, predictive modeling, and risk analytics to diverse audiences.
- Track record of influencing and navigating senior-level leadership in addition to driving cross-functional working groups to deliver measurable business results in financial services and/or technology.
- Deep understanding of mortgage and consumer lending industry regulatory frameworks and related processes (e.g., FCRA, Fair Lending, GSE requirements, capital requirements).
- Bonus: Experience with credit reporting agencies and credit risk management solutions.
- Bonus: Background in capital markets, securitization, or mortgage servicing operations.
- Bonus: Experience working with GSEs (Fannie Mae, Freddie Mac, Ginnie Mae) or regulatory agencies.
- Bonus: History of launching new products or entering new market segments in financial services.
- Bonus: Familiarity with AI LLM usage in marketing workflows, demonstrated ability to combine human intelligence with emerging Martech.
- Bonus: Demonstrated success in highly matrixed organizations with complex stakeholder management.
Benefits
- An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
- The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
- Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
- An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategycontent developmentcompetitive analysisdata-driven customer profilesmachine learningpredictive modelingrisk analyticspipeline generationsales accelerationmarket segmentation
Soft skills
influencing senior leadershipcross-functional collaborationcommunication of technical conceptsstakeholder managementnavigating complex organizationsstrategic thinkinganalytical thinkingcreativity in content creationadaptability to industry trendsrelationship building