FEVO

Vice President

• Develop and articulate a clear product vision, strategy, and roadmap aligned with the company’s business goals. Define and prioritize features, initiatives, and investments based on market analysis, customer insights, and business objectives.
• Own the payments roadmap across multiple processors and payment methods, including BNPL. Drive initiatives to reduce transaction costs, expand payment options, and improve checkout conversion. Manage payment vendor relationships and evaluate new partnership opportunities.
• Lead the product strategy for FEVO’s social selling and rewards ecosystem, including referral programs, fan incentives, leaderboards, and group purchasing features. Define the framework for measuring social lift and ROI, and present results to leadership and board.
• Own the strategy for scaling FEVO’s commerce footprint beyond owned properties through embeddable widgets and partner integrations. Drive the product from early-stage concept to production-ready infrastructure.
• Own the product strategy for cookie consent and marketing consent across FEVO’s embedded checkout environments. Navigate the unique privacy challenges of operating within third-party iframes. Ensure compliance with applicable regulations (CPRA, GDPR, CAN-SPAM).
• Define the measurement strategy that proves FEVO’s value to clients. Own the analytics instrumentation roadmap, BI dashboard strategy, and client-facing reporting. Drive adoption of server-side tracking to address browser-level privacy changes.
• Evaluate and manage product integrations with external platforms for merchandise fulfillment, SMS commerce, and other channel expansion opportunities. Own business case development and scope definition for each partnership.
• Use AI coding tools and LLMs to accelerate product development. Build functional prototypes, proof-of-concept applications, and internal tools without waiting on engineering capacity. Set the standard for how the product team leverages AI to move faster across research, specification, and validation.
• Collaborate closely with design and UX teams to ensure products deliver exceptional user experiences. Lead usability research programs to validate design decisions and inform product direction.
• Serve as the primary product partner for engineering, design, and business teams. Communicate roadmap, priorities, and tradeoffs to internal stakeholders and external partners including major league and venue clients.
• Define and track key product metrics. Analyze performance data to identify optimization opportunities and inform investment decisions.
• Own product documentation including feature specifications, architecture decisions, compliance positions, and integration guides.

Vice President of Product