Senior Product Marketing Manager
Fetch 📦
full-time
Posted on:
Location Type: Remote
Location: Remote • Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $145,000 - $155,000 per year
Job Level
Senior
Tech Stack
WordPress
About the role
- Clearly identify and define target customer personas, ICPs, unique value propositions, and optimal messaging frameworks to drive engagement and adoption of all resident product offerings.
- Collaborate with Product, Design, and B2B Marketing to define, execute, and optimize visual branding for various products.
- Conduct market research, gather competitor intelligence, monitor and evaluate competitor strategies, execute win/loss customer interviews, and perform message testing to drive relevance and optimize messaging and positioning.
- Continuous refinement of a comprehensive GTM strategy and successful new product launch plans:
- Work in lockstep with Product Development and Marketing. Also work closely with Customer Experience, Client Success, Sales, and relevant internal and external teams, including contractors and agency support for copywriting, public relations, design, paid media, and web development.
- Enable partner departments with targeted content, playbooks, sales decks, and messaging to ensure consistent product messaging that we articulate through all channels, aligning and informing all customer-facing functions.
- Draft highly converting copy for paid ads, emails, landing pages, social media content, and customer-facing tools.
- Develop automation, segmentation, A/B testing, and experimentation to further optimize campaign effectiveness.
- Identify new opportunities to foster growth and product improvements.
- Gain a deep understanding of our resident customers’ needs and deep knowledge of the multifamily industry.
- Conduct market research, client and resident feedback interviews, and analyze data to shape growth strategy.
- Developing a comprehensive GTM plans and executing deliverables as Fetch expands new services across 40+ markets.
- Increasing resident-customer acquisition of our community-wide and personal services.
- Creating lifecycle campaigns that increase product-specific adoption.
- Optimizing the product marketing spend to drive better ROI.
- Improving product sales enablement as Fetch redefines its UVP for multifamily clients and residents.
Requirements
- Personality, passion, humility, humor, and adaptability are important to us. *We look for well-rounded people who enjoy challenges and work well with others.*
- Strong strategic mindset with a healthy tactical skill set (and a dash of analytical ability). *We are a small team that must plan well, execute much of the work ourselves to meet due dates, and understand how to optimize our performance.*
- Passion for storytelling, customer conversion, and building successful business plans.
- Demonstrated ability to communicate complex value propositions in a crisp and simple way.
- Desire to partner closely with product and growth teams to drive the adoption of new products and services.
- Organized, efficient, and able to move projects along to meet target deliverable dates.
- Strong cross-functional collaboration skills to drive varied teams to consensus around GTM strategies and plans.
- Comfortable working hands-on with data and performing ad-hoc analysis.
- Comfortable working with mobile as a primary digital channel.
- Intermediate-level working experience in B2C/B2B product marketing, delivery services, and marketplace platforms.
- Experience developing positioning, segmentation, and creating and testing messaging.
- Experience in compiling and leveraging first-party data and extracting insights from market intelligence.
- Working knowledge of affiliate marketing models.
- Experience with the following marketing technology tools: Braze or similar CRM tools; WordPress, *or similar CMS tool; *Familiarity with Figma or similar design tools; Digital ad platforms, *such as LinkedIn Ads, Google Ads, Meta Ads, etc.; *Sendgrid, *or similar email marketing platforms; *Survicate, *or similar survey platforms; *Google Analytics, Hotjar, *and similar analytics tools; *Canva, Adobe Suite, *or similar visual design + content creation tools; *Google Workspace Suite *(Gmail, Calendar, Chat, Drive, Meet, etc.)*
Benefits
- We’ve got you covered with amazing health, dental, and vision benefits
- We want to keep time on your side, so we offer a 401k plan for employees
- Comprehensive compensation as well as a benefits package
- Just like we value hard work, we also value a great work-life balance with unlimited PTO
- Paid Holidays
- Variety of voluntary benefits, such as short-term disability and life insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchcustomer conversionA/B testingsegmentationpositioningdata analysiscampaign optimizationcopywritingproduct marketinggrowth strategy
Soft skills
strategic mindsettactical skillsanalytical abilitystorytellingcross-functional collaborationorganizationefficiencyadaptabilitycommunicationhumor