Fender Musical Instruments Corporation

eCommerce Manager, Growth & Optimization

Fender Musical Instruments Corporation

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $120,000 - $165,000 per year

Job Level

SeniorLead

Tech Stack

Tableau

About the role

  • Lead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct).
  • Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenue.
  • Provide the online merchandising team with clear, data-driven visibility into category, product, and promotional performance.
  • Define success metrics for key initiatives and track post-launch impact to prove ROI.
  • Partner with enterprise Data & Analytics to validate data integrity and troubleshoot anomalies.
  • Own the weekly, monthly, and quarterly reporting cadence; craft dashboards and executive-ready presentations with compelling data storytelling.
  • Own Fender.com’s A/B and multivariate testing program: from ideation to execution and post-test analysis to improve conversion, AOV, and overall site revenue.
  • Maintain a prioritized test-and-learn roadmap driven by data, user behavior, and business needs.
  • Conduct funnel and abandonment analysis to identify friction points and growth opportunities.
  • Partner with Product and UX to shape roadmap priorities based on analytics and experimentation results.
  • Collaborate with Digital Marketing on campaign and channel performance, helping allocate investment toward the most efficient growth levers.
  • Quantify and model the impact of proposed initiatives to influence senior leadership decisions and investment priorities.
  • Additional duties as assigned

Requirements

  • Bachelor’s degree or equivalent experience.
  • 7+ years in eCommerce or digital analytics with a proven track record of driving insights that lead to measurable revenue and customer experience improvements.
  • Expertise in eCommerce KPIs, funnel optimization, and digital merchandising performance analysis.
  • Hands-on experience running A/B and multivariate testing programs end-to-end.
  • Strong analytical and problem-solving skills; able to translate complex data into clear, actionable business recommendations.
  • Exceptional communicator and data storyteller, comfortable presenting to executives and cross-functional partners.
  • Familiarity with Amplitude, Content Square, Segment, Tableau, Power BI, Avo, and A/B testing platforms.
  • Highly collaborative and influential: able to drive change and set priorities across Product, UX, Marketing, Merchandising, and Data & Analytics without direct management authority.
  • Flexible, innovative thinker who stays current on eCommerce trends, technologies, and growth strategies.
Benefits
  • medical
  • dental
  • 401(k)
  • paid time off
  • equipment purchase program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
eCommerce analyticsfunnel optimizationdigital merchandising performance analysisA/B testingmultivariate testingdata analysisROI measurementcustomer behavior analysisconversion rate optimizationdata-driven decision making
Soft skills
analytical skillsproblem-solving skillscommunication skillsdata storytellingcollaborationinfluential leadershipflexibilityinnovationpresentation skillsprioritization