Senior Digital Product Manager, eCommerce
BJ's Wholesale Club
Director, Lifecycle & E-Commerce
Ivim Health
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $135,000 - $160,000 per year
Job Level
Lead
About the role
- Own the end-to-end lifecycle marketing strategy—from acquisition through retention and win-back across email, SMS, and in-app channels.
- Design and implement automated journeys that increase conversion rates, LTV, and engagement at every touchpoint.
- Lead Ivim Health’s e-commerce performance strategy, including site funnel optimization, merchandising, cross-sell/upsell strategy, and checkout flow.
- Develop and execute retention and re-engagement programs that deepen loyalty and reduce churn.
- Define and monitor key performance metrics across CRM, lifecycle, and e-commerce programs (LTV, CAC, retention rate, conversion rate, churn).
- Work closely with Paid Media, Brand, and Product to ensure unified customer experiences across channels.
- Lead, mentor, and grow a high-performing lifecycle and e-commerce marketing team.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 7+ years of experience in lifecycle, retention, CRM, or e-commerce marketing
- 5+ years of leadership experience in DTC, health, wellness, or subscription-based environments
- Proven success designing and executing multi-channel lifecycle programs that deliver measurable revenue growth
- Proficiency in CRM and marketing automation platforms (e.g., Klaviyo, Iterable, Braze, HubSpot)
- Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (Google Analytics, Metabase, Looker)
- Understanding of customer segmentation, attribution modeling, and CRO best practices
- Comfortable leveraging data visualization and BI tools for performance insights
Benefits
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) with employer match to support your long-term financial goals
- Generous PTO and a flexible remote work environment that supports work-life balance
- Exclusive perks through Ivim At Work, including discounts on Ivim services, wellness offerings, and products
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingretention marketingCRM marketinge-commerce marketingsite funnel optimizationcross-sell strategyupsell strategycheckout flow optimizationcustomer segmentationattribution modeling
Soft skills
leadershipmentoringteam growthcollaborationcommunication
