Ivim Health

Ecommerce

• Own the end-to-end lifecycle marketing strategy—from acquisition through retention and win-back across email, SMS, and in-app channels.
• Design and implement automated journeys that increase conversion rates, LTV, and engagement at every touchpoint.
• Lead Ivim Health’s e-commerce performance strategy, including site funnel optimization, merchandising, cross-sell/upsell strategy, and checkout flow.
• Develop and execute retention and re-engagement programs that deepen loyalty and reduce churn.
• Define and monitor key performance metrics across CRM, lifecycle, and e-commerce programs (LTV, CAC, retention rate, conversion rate, churn).
• Work closely with Paid Media, Brand, and Product to ensure unified customer experiences across channels.
• Lead, mentor, and grow a high-performing lifecycle and e-commerce marketing team.

Director, Lifecycle & E-Commerce