Felix

Marketing

• Own the strategy and implementation of end-to-end lifecycle marketing initiatives across Felix Health
• Develop a dynamic and personalized customer lifecycle experience, tailored to each user’s journey around key behaviours
• Develop and execute activation, engagement, retention and win-back initiatives
• Execute end-to-end lifecycle marketing campaigns: define target audiences and communication strategies across email, push notifications, SMS, and in-app messages (through Iterable)
• Continuously optimize performance through A/B testing and experimentation
• Identify and apply best practices to measure, analyze, test and surface opportunities and recommendations to improve customer experience
• Work cross-functionally with marketing, creative, engineering and analytics teams to define objectives, develop strategy, lead campaign development, and scale lifecycle technology and processes
• Provide thought leadership in lifecycle marketing and one-to-one engagement at scale

Lifecycle Marketing Manager