Feeld

Influencer Marketing

• Scale Feeld’s **Ambassador Programme** into new markets and demographics while ensuring it remains authentic and impactful.
• Build and lead Feeld’s **Influencer Programme**, with a focus on micro and mid-tier creators aligned with our values.
• Develop a **strategic framework** for influencer and ambassador recruitment, onboarding, briefing, and management.
• Collaborate closely with brand, creative, and performance teams to align initiatives with Feeld’s broader marketing goals.
• Manage day-to-day relationships with ambassadors and influencers, ensuring partnerships are mutually beneficial and values-aligned.
• Track and report on campaign performance, engagement, and ROI using data to inform future strategy.
• Create systems and processes that allow both programmes to scale efficiently without compromising authenticity.
• Champion community-led storytelling that amplifies Feeld’s voice through the people who believe in what we stand for.

Ambassador – Influencer Manager

Product Analyst

• Design, implement, and maintain an end-to-end product measurement framework that enables reliable assessment of member behavior, feature performance, and long-term product health.
• Partner with product and data leaders to support the rollout and adoption of standard product metrics.
• Deliver product dashboards that are adopted as the primary source of truth for product performance
• Drive high-impact insights that directly influence product strategy, prioritization, and roadmap decisions, with measurable effects on engagement, retention, and monetization.
• Improve experimentation quality within assigned product areas through sound test design, statistical analysis, and clear post-test interpretation.
• Ensure analyses and experiments follow established methodologies and best practices.
• Act as the analytical counterpart to product, proactively identifying risks and opportunities aligned with Feeld’s strategic goals.

Senior Product Analyst

Manager

• Own and evolve the marketing technology ecosystem, supporting acquisition, lifecycle, attribution, analytics, and automation.
• Build and maintain integrations, workflows, APIs, and data pipelines to ensure reliable marketing data.
• Partner with Engineering, Product, and Data teams to enable scalable marketing operations and experimentation.
• Define and manage the MarTech roadmap, including prioritization, backlog, system improvements, and technical requirements.
• Evaluate, source, onboard, and manage MarTech vendors and tools.
• Lead implementation and optimization of tools for paid media, lifecycle marketing, CRM, attribution, experimentation, and customer engagement.
• Troubleshoot integrations, campaign tracking, attribution, data quality, and platform reliability issues.
• Establish governance for data integrity, consent management, privacy, and compliance.
• Improve operational efficiency through automation, process optimization, and documentation.
• Act as a cross-functional bridge to ensure alignment and execution across Marketing, Engineering, Analytics, and external partners.

MarTech Manager

Growth Marketing

• Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale
• Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks
• Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys
• Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing
• Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement
• Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences
• Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics
• Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength
• Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration
• Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience

Ambassador – Influencer Manager

Senior Product Analyst

MarTech Manager

Vice President of Growth