Feeld

Growth Marketing

• Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale
• Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks
• Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys
• Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing
• Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement
• Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences
• Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics
• Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength
• Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration
• Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience

Vice President of Growth

People Operations

• Partner closely with business leaders to develop, coach, and execute impactful people initiatives focused on talent development, employee relations, and performance management
• Support the growing People Partnering team in delivering cyclical HR programs, including performance reviews, compensation cycles, talent planning and engagement surveys
• Act as the first point of contact for employee relations matters, accommodations, and investigations
• Collaborate with People Partners and broader People Team to leverage insights and data to advise on organizational health, identify trends, and drive continuous improvement

Senior People Partner

Director

• Define and lead our global localization strategy, setting a clear point of view on where and how Feeld shows up across markets
• Partner deeply with Data and Research to identify opportunities, set market-level targets, and uncover the cultural and behavioral nuances that drive growth
• Develop and steer local marketing plans that feel native to each market—grounded in insight, not replication
• Drive expansion into new and emerging markets, building thoughtful entry strategies that prioritize learning, community fit, and long-term potential over short-term scale
• Collaborate with Brand and Creative to shape campaigns that create a strong brand halo globally, while allowing for meaningful local expression
• Use local markets as testing environments for messaging, positioning, and campaigns, feeding insights back into global strategy and creative expression
• Build a deep, ongoing understanding of subcultures and communities, ensuring our work reflects the diversity, complexity, and progressiveness of our audience
• Create strong feedback loops between markets and brand, so what we learn locally influences brand, product, and growth decisions globally
• Own performance across markets, balancing brand impact with measurable outcomes and sustainable growth
• Build and manage a network of local partners, collaborators, and operators, enabling high-quality, culturally attuned execution on the ground

Vice President of Growth

Senior People Partner

Director of Global Markets