Vice President of Growth

Feeld

VP of Growth responsible for leading marketing and lifecycle growth strategies at Feeld. Collaborating across teams to enhance user experience and drive sustainable growth.

Posted 6/5/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $210,000 - $290,000 per yearWebsite

About the role

Key responsibilities & impact

Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale
Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks
Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys
Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing
Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement
Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences
Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics
Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength
Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration
Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience

Requirements

What you’ll need

10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle
Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics; marketplace or social experience a significant plus
Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving
Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments
Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces
Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them
Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity

Benefits

Comp & perks

Flexible working hours
Unlimited paid time off
A fully remote working situation
Home office budget
Learning & development budget
On demand therapy sessions and mental health support via Spill
In-person meet ups

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketinglifecycle marketingchannel strategybudget allocationexperimentation roadmapattributionincrementalityLTVretention dynamicsunit economics

Soft Skills

leadershipcommunicationcross-functional collaborationproblem-solvingentrepreneurial mindsetresourcefulnessadaptabilitystrategic planningexecutionadvocacy