Help lead a team of data analysts and lead media analytics for a line of business to ensure: (1) accurate and timely reporting/systems maintenance and communication, (2) proper data integration and aggregation from ad-servers, site analytics tools, publishers’ data, and other data sources, (3) clear design and deployment of reporting dashboards, and (4) effective presentation of results and key learnings
Collaborate with key agency partners including Multichannel Media Planners, Account, Creative, and clients to drive analytics solutions for specific client needs
Identify, gather, integrate, and analyze relevant data
Lead digital media analytics presentations to clients and key agency partners
Guide measurement planning through collaboration with team members to develop campaign goals, align them with key performance indicators, and create relevant benchmarks for KPIs and diagnostic metrics
Troubleshoot issues related to data and analytics, including managing reporting/ad hoc requests and POVs
Identify gaps in the overall data capture strategy and collaboratively implement enhancements to advance analytics offerings within the agency
Provide analytics support for new business and help to manage department-wide initiatives
Model SSCGs core values and serve as a mentor and role model across our network
Stay abreast of industry trends and developments
Requirements
Bachelor’s degree (Data/Analytics, Advertising/Marketing, Business preferred)
4-5+ years of experience in data & analytics and optimizing digital advertising campaigns
Strong experience in and knowledge of the digital media ecosystem, including experience with ad serving and reporting tools (Google Campaign Manager). Healthcare vertical and Datorama experience strongly preferred
Experience with most of the following analytics applications: Google Analytics, Adobe Analytics, Tableau, Datorama (or similar data platform)
Highly proficient in creating dashboards and custom reports with knowledge of visual techniques for data analysis and presentation
Experience manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources and tools
Strong analytical ability, critical thinking, and proactive problem-solving skills as well as excellent written and verbal communication skills, including experience leading analytics presentations in a clear, effective, and dynamic manner to key stakeholders
Strong experience with Microsoft Office applications, particularly Excel and PPT
Able to work in a fast-paced environment – both independently and in team setting – with excellent organizational and multi-tasking skills to prioritize effectively with customer–centric focus
Strong initiative, sound attention to detail and ability to think strategically and work well under pressure while helping build office morale with positive energy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisdigital advertising optimizationdata integrationdata aggregationdashboard creationdata visualizationlarge data set manipulationKPI developmentreportingproblem-solving
Soft skills
analytical abilitycritical thinkingwritten communicationverbal communicationorganizational skillsmulti-taskinginitiativeattention to detailstrategic thinkingteam collaboration