Federal Signal Corporation

Territory Sales Manager

Federal Signal Corporation

full-time

Posted on:

Location Type: Remote

Location: Alabama • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Develop, manage, and grow relationships with assigned strategic OEM dealer groups, serving as the primary point of contact.
  • Implement dealer business plans aligned with territory goals, market opportunities, and company strategy.
  • Evaluate dealer performance against sales targets, inventory metrics, customer satisfaction, and market coverage.
  • Identify capability gaps and collaborate cross‑functionally to improve sales execution, service support, and marketing effectiveness.
  • Drive territory revenue and market share through dealer‑led new dump truck sales.
  • Partner with dealers to forecast demand, manage inventory mix, and optimize stocking levels.
  • Identify new market opportunities—including fleet, municipal, and commercial segments—and support dealers in closing complex opportunities.
  • Strengthen competitive positioning by providing market intelligence, pricing guidance, and product differentiation.
  • Deliver ongoing training on product specifications, applications, competitive advantages, and selling strategies.
  • Support dealer sales teams through joint sales calls, customer demonstrations, and solution development.
  • Ensure dealers have current sales tools, marketing materials, and product updates.
  • Ensure dealer adherence to company standards related to branding, pricing integrity, territory coverage, and customer experience.
  • Support onboarding of new dealers when expansion or coverage adjustments are required.
  • Manage channel conflict resolution and maintain alignment between strategic dealers and company objectives.
  • Track territory performance, pipeline activity, and dealer KPIs using CRM and reporting tools.
  • Provide regular forecasts, market insights, and strategic recommendations to leadership.
  • Collaborate with marketing, product management, finance, and service teams to support dealer success and customer satisfaction.

Requirements

  • Bachelor’s degree in business, Marketing, Sales, or related field (or equivalent experience).
  • 5+ years of sales, territory management, or channel management experience in heavy‑duty trucks, vocational vehicles, construction equipment, or related industries.
  • Proven success managing dealer networks or channel partners (beyond direct sales experience).
  • Strong understanding of dump truck applications, vocational markets, and fleet customers.
  • Ability to analyze market data, dealer performance, and financial metrics.
  • Willingness to travel extensively within the assigned territory (typically 50–70%).
  • Experience with dump trucks, vocational trucks, or body‑builder integrations (preferred).
  • CRM experience (Salesforce or similar) (preferred).
Benefits
  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales managementterritory managementchannel managementmarket analysisfinancial metrics analysisdealer performance evaluationinventory managementsales forecastingproduct trainingsolution development
Soft Skills
relationship managementcross-functional collaborationcommunicationproblem-solvingcustomer satisfaction focusstrategic thinkingnegotiationteam supportconflict resolutionadaptability