FE International, Inc.

Marketing

• Design and execute multi-channel lead generation campaigns (inbound and outbound) to drive qualified deal flow and prospect engagement
• Build and manage cold outreach sequences (email and LinkedIn) targeting business owners, investors, and strategic buyers
• Continuously test and optimize outreach messaging, cadence, targeting, and list quality for better response and conversion rates
• Use tools such as LinkedIn Sales Navigator and enrichment/outreach platforms to build and qualify prospect lists
• Own day-to-day management of HubSpot (or equivalent): workflows, list segmentation, lead scoring, and campaign tracking
• Maintain CRM data hygiene, pipeline reporting, and attribution tracking in partnership with the deal origination team
• Build and manage nurture sequences aligned to the buyer and seller journey
• Manage email deliverability, domain health, and sending reputation
• Collaborate with cross-functional teams to deliver high-quality marketing initiatives
• Analyze campaign performance and optimize for better results

Assistant Manager – Marketing