Assistant Manager – Marketing

FE International, Inc.

Assistant Manager - Marketing at FE International driving lead generation and marketing strategy. Overseeing cold outreach, content development, and performance analysis for business growth.

Posted 7/3/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in multi-channel lead generation and campaign management, utilizing HubSpot for CRM and marketing automation. Proficient in analyzing campaign performance and optimizing outreach strategies to enhance engagement and conversion rates.

Highest-signal resume keywords

Lead GenerationHubSpot ManagementCold Outreach CampaignsSEO FundamentalsAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationCampaign ManagementEmail OutreachSEOGoogle Ads ManagementData AnalysisPipeline BuildingContent CreationPerformance MarketingCRM Data Hygiene

Soft Skills

Written CommunicationAnalytical MindsetCollaboration

Tools & Technologies

HubSpotLinkedIn Sales NavigatorAI ToolsOutreach PlatformsReporting Tools

Industry Keywords

B2B MarketingFinancial ServicesM&A AdvisoryConsultingProfessional Services

About the role

Key responsibilities & impact

Design and execute multi-channel lead generation campaigns (inbound and outbound) to drive qualified deal flow and prospect engagement
Build and manage cold outreach sequences (email and LinkedIn) targeting business owners, investors, and strategic buyers
Continuously test and optimize outreach messaging, cadence, targeting, and list quality for better response and conversion rates
Use tools such as LinkedIn Sales Navigator and enrichment/outreach platforms to build and qualify prospect lists
Own day-to-day management of HubSpot (or equivalent): workflows, list segmentation, lead scoring, and campaign tracking
Maintain CRM data hygiene, pipeline reporting, and attribution tracking in partnership with the deal origination team
Build and manage nurture sequences aligned to the buyer and seller journey
Manage email deliverability, domain health, and sending reputation
Collaborate with cross-functional teams to deliver high-quality marketing initiatives
Analyze campaign performance and optimize for better results

Requirements

What you’ll need

4-6 years of progressive B2B marketing experience, ideally in financial services, M&A advisory, consulting, or professional services
Proven hands-on experience with HubSpot (or a similar CRM/marketing automation platform)
Demonstrated success in lead generation, cold outreach, and pipeline-building campaigns
Strong SEO fundamentals with growing familiarity in AEO/GEO/LLM optimization
Experience managing Google Ads and performance marketing budgets
Excellent written communication with a portfolio of blog/content samples
Hands-on experience using AI tools (Claude, ChatGPT, or similar) in day-to-day marketing work, including building AI-assisted workflows rather than just using chat interfaces
Analytical mindset, comfortable with campaign data, dashboards, and reporting tools
Bachelor's degree in Marketing, Communications, Business, or a related field

Benefits

Comp & perks

Competitive salary
Career development opportunities
Flexible work arrangements
Health insurance
Paid time off