Father Gabriel Richard High School - Ann Arbor, Michigan

Director, Product Marketing – Sales Enablement

Father Gabriel Richard High School - Ann Arbor, Michigan

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Job Level

Lead

About the role

  • Lead complete redesign of our advisor recruitment experience to be more experiential, brand-centric, and memorable - creating evangelism that drives word-of-mouth referrals
  • Create comprehensive bill of materials for recruiters including messaging frameworks, pitch decks, competitive battle cards, case studies, and email templates
  • Provide deep competitive analysis and positioning for key advisor segments (Independent and Wirehouse advisors) to help our team win in the market
  • Develop consistent, scalable advisor experience that brings Farther's Intelligent Wealth Management Platform to life for prospects
  • Support training initiatives and provide tools that help our recruitment team effectively communicate Farther's value proposition
  • Build and scale sales enablement processes, workflows, and success metrics that can grow with our expanding advisor base

Requirements

  • 8+ years of product marketing experience with at least 4 years specializing in B2B sales enablement
  • Demonstrable track record working directly with sales teams and building strong collaborative relationships
  • Proven ability to create comprehensive sales enablement assets including playbooks, battle cards, pitch decks, one-pagers, and case studies
  • Experience developing and scaling sales enablement programs from the ground up with established processes and metrics
  • Strong background in go-to-market strategies with specific focus on sales readiness components for product launches
  • Proven experience in B2B technology or SaaS environment working with strategic sales teams
Benefits
  • Competitive comp package that rewards impact
  • Work alongside some of the brightest minds in fintech
  • Ground-floor opportunity at a fast-scaling startup
  • Chart your own growth path as we expand
  • Full health benefits + 401(k) matching & Roth IRA options
  • Unlimited PTO
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingB2B sales enablementsales enablement assetsgo-to-market strategiessales readinesscompetitive analysiscase studiespitch decksplaybooksmetrics
Soft Skills
collaborative relationshipscommunicationtrainingleadershiporganizational skills