Father Gabriel Richard High School - Ann Arbor, Michigan

Associate, Product Marketing

Father Gabriel Richard High School - Ann Arbor, Michigan

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Support product launches from planning through execution, helping bring Farther's platform capabilities to market with speed and clarity
  • Partner with product teams to understand new features and translate technical capabilities into compelling, client-facing messaging
  • Develop marketing collateral and sales enablement tools including pitch decks, one-pagers, case studies, and presentations that drive advisor engagement
  • Maintain and organize the product marketing collateral library, ensuring materials are current, polished, and easy to access
  • Coordinate and execute multi-channel campaigns (email, social, web, and paid) with cross-functional teams, keeping execution sharp and on-brand
  • Draft blog posts, newsletter content, and social copy aligned with the product roadmap
  • Support webinar planning and execution
  • Conduct competitive analysis and monitor industry trends to inform positioning and messaging strategies
  • Research and develop audience-specific messaging for different advisor segments (wirehouses, RIAs, independent advisors)
  • Partner with compliance to ensure marketing materials meet regulatory requirements
  • Act as a connector across marketing, sales, and product teams to keep projects on track and internal momentum strong

Requirements

  • 3–5+ years of experience in a B2B marketing role (Product Marketing, Tech, or Wealth Management backgrounds are a plus).
  • Exceptional writing and copy instincts, with the ability to translate technical concepts into crisp, benefit-led messaging.
  • Comfortable working across CRM and marketing tools (HubSpot experience strongly preferred) and collaborating in modern project management workflows.
  • Highly organized, detail-oriented, and deadline-driven — able to manage multiple workstreams without dropping balls.
Benefits
  • Competitive comp package that rewards impact
  • Work alongside some of the brightest minds in fintech
  • Ground-floor opportunity at a fast-scaling startup
  • Chart your own growth path as we expand
  • Full health benefits + 401(k) matching & Roth IRA options
  • Unlimited PTO
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingproduct marketingcopywritingcompetitive analysisaudience-specific messagingmulti-channel campaignssales enablement toolsmarketing collateral developmentwebinar planningregulatory compliance
Soft Skills
organizational skillsdetail-orienteddeadline-drivencollaborationcommunicationproject managementwriting skillsadaptabilitystrategic thinkingclient-facing messaging