Farmina

Sales

• Be accountable for the revenue of your region, ensuring the achievement of the goals established by the company, while respecting the sales policy specific to each channel.
• Analyze, diagnose, and identify opportunities within each region to implement, monitor, and measure action plans that increase the company's market share for its products.
• Develop and monitor performance indicators for distributors (sell-in, sell-out, customer activation, product mix, etc.).
• Establish actions, monitor goals and performance indicators, communicate and track team performance, in pursuit of the company's objectives.
• Assign objectives and responsibilities to team members, provide guidance, and set deadlines.
• Support the development of the company's strategic plan by suggesting and providing input, thereby contributing to the achievement of company results.
• Monitor the company's market share and/or product performance, observe competitor activity and customer movements, to adjust strategies as needed.
• Contribute to the development of new products or services by researching and making suggestions in alignment with market changes.
• Make pricing and special promotional decisions, aligned with market needs, to ensure results and maintain the company's competitiveness.
• Analyze and monitor customer satisfaction levels, resolve customer and consumer complaints, implement service improvements, to ensure customer loyalty.
• Manage sales team by determining team size, recruiting and selecting new employees, to ensure an effective team for goal execution.
• Manage the work of the team by delegating tasks, monitoring results, and evaluating performance.
• Develop incentive plans aligned with established objectives to ensure team motivation and results.
• Identify training and development needs, monitor individual and team development to prepare successors and ensure effective task execution.
• Manage material and financial resources by monitoring their use and control, avoiding waste and unnecessary expenses.
• Create customer loyalty programs and initiatives aligned with company objectives to contribute to goal achievement.
• Identify key clients, monitor their engagement with the company, to maintain a business relationship aligned with objectives.
• Help Strategic Plan, aligned with the company's overall strategic plan, to achieve the expected results.
• Prepare budgets, defining necessary investments and expenses, to maintain financial control of the company.
• Establish the sales policy and procedures, identifying opportunities and needs within the sales department, ensuring effectiveness in service delivery and results.

Regional Sales Manager – North America

Outside Sales

• Establish and maintain strong long-term client relationships.
• Work to expand the Farmina brand throughout the assigned territory.
• Maintaining retail customers in the assigned territory
• Riding along with distribution representatives
• Visiting stores on a 6-to-8-week rotation
• Obtaining new accounts
• Providing merchandising support
• Training employees
• Attending trade shows
• On time submission of expense reports including mileage

Territory Sales Manager – Retail

• Establish and maintain strong long-term client relationships.
• Work to expand the Farmina brand throughout the assigned territory.
• Maintaining retail customers in the assigned territory.
• Riding along with distribution representatives.
• Visiting stores on a 6-to-8-week rotation.
• Obtaining new accounts.
• Providing merchandising support.
• Training employees.
• Attending trade shows.
• On time submission of expense reports including mileage.

USA Territory Sales Manager, Retail

Account Manager

• Visiting dog and cat breeders/shelters/rescues/trainers in person within assigned territory
• Educate/train prospective customers on brand benefits – close with a sale of product
• Drive compliance of newly created recommendation portal/PRO App
• Achieve all KPIs as assigned for territory growth
• Attend/plan/organize events (dog/cat shows, etc) across U.S. (even outside assigned territory as needed) as defined – min. 12 events per calendar year
• Act as brand ambassador at all times
• Learn, understand and promote Farmina full catalog

Territory Manager – Texas

Manager

• Responsible for driving sales within breeder channel under his/her Area.
• Identifying new opportunities and developing strategies for achieving set goals and for business growth.
• Developing new solutions to meet client needs.
• Monitor the sales development and do regular sales analysis.
• Continuously training and developing sales team and supporting distributors team to achieve the set goals.
• Visiting breeders, keeping good relations and presenting products.
• Encouraging and supervising breeder channel sales force in processes of implementing marketing strategy in the field.
• Encouraging breeders to take an active roll in implementing marketing strategy.
• Organizing and representing company at dog/cat shows and other gatherings related to his/her channel, within budget and supported in the organization by the marketing team.
• Supervising results of channel sales team - targets and KPI’s and reporting it to CEO Farmina N. America and to global corporation.
• Prepare regular reports for upper management.
• Report key results to corporate officers.
• External Focus
• Researching market trends and competition.
• Analyze brand/activities, evaluation analysis on on-going basis and recommend corrective actions if needed.
• Working with distributors in order to support them with marketing/sales actions in their daily business.
• Lead new product launch and distribution building process across market channels.
• Monitor, evaluate and communicate changes in pet food category, customer/channels dynamics and recommend actions to address issues and opportunities.
• Manages team of breeder sales agents to achieve sales and profit goals.
• Developing key performance goals and managing the performance of staff at all levels.
• Hiring new staff within a channel breeder in line with company’s policy and processes.

USA PRO, Channel Manager

• Promote and sell Farmina Pet Food products, with a specific emphasis on Vet Life prescription diets.
• Implement innovative sales strategies and marketing concepts to achieve assigned sales goals and key performance indicators (KPIs).
• Engage with existing and potential clients to create customized, brand-building sales and marketing programs that drive product volume and market penetration.
• Stay updated on market trends, competitor activities, and customer preferences to identify growth opportunities.
• Develop and execute strategic business plans within the assigned territory to expand the company's presence and market share.
• Collaborate with regional teams, distributor channels, and counterparts nationwide to ensure consistent messaging and support for clients.
• Travel within the defined territory with a consistent 6–8-week sales cycle, including overnight travel.
• Provide top-tier customer service to veterinarian hospitals using a consultative selling approach.
• Identify the specific business needs of veterinary clinics within the territory and offer tailored recommendations and solutions.
• Cultivate strong business relationships with key decision-makers, veterinarians, and other stakeholders to gain active endorsements of Farmina Pet Food products.
• Demonstrate an in-depth understanding of Farmina's pet food products, including their nutritional benefits and unique selling points.
• Offer nutritional expertise to veterinarians and their staff through clinic calls, product detailing/comparisons, in-hospital training, and special events.

Regional Sales Manager – North America

Territory Sales Manager – Retail

USA Territory Sales Manager, Retail

Territory Manager – Texas

USA PRO, Channel Manager

Territory Manager – Vet Life