
Go to Market Lead
Farmers Insurance
full-time
Posted on:
Location Type: Hybrid
Location: California • Colorado • United States
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Salary
💰 $76,300 - $137,940 per year
Job Level
About the role
- Create, develop and execute marketing content for agent and client facing collateral, develop and execute digital marketing content for financial products on farmers.com and agent websites.
- Work with creative vendors and enterprise marketing to develop the image and voice of Farmers Financial Solutions.
- Help to grow the relationship with Farmers Financial Solutions and its agents, increase customer life time value, and drive engagement.
- Responsible for educating agents and employees about new sales or digital tools available to agents and consumers.
- Manage high impact projects, including strategy, identification of tasks, dependencies, deadlines and costs, as well as on time execution.
- Collaborate across the enterprise to drive business objectives and lead high performing cross-functional teams.
Requirements
- High school diploma or equivalent required
- Bachelor’s degree preferred in business, marketing, communications or related field, or equivalent combination of education and experience.
- FINRA Series 6 or 7, 63 or 65/66, and 26 required within 90 days of hire.
- Three years marketing/project management experience in financial services.
- Expertise in MS Office, Salesforce, Otimizely, Articulate, Nitro, and other systems as added.
Benefits
- Competitive salary commensurate with experience, qualifications and location.
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- Paid Parental Leave
- Tuition Assistance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing content developmentdigital marketingproject managementcustomer engagementsales tools education
Soft Skills
collaborationrelationship buildingstrategic thinkingleadershipcommunication
Certifications
FINRA Series 6FINRA Series 7FINRA Series 63FINRA Series 65FINRA Series 66FINRA Series 26