Farmacy Beauty

Brand Manager

• Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies
• Support development of marketing calendar and program classifications (Budget Planning)
• Continuously protect & calibrate the articulation of our brand across touchpoints to ensure brand equity & resonance
• Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives
• Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication
• Lead and oversee the development of strategic Go-To-Market drivers within the context
• Lead and oversee the end to end go-to-market campaign process, planning & communication
• Oversee recaps & launch post-mortems
• Work with Copywriters to reflect the brand voice
• Manage innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities
• Oversee the development of key new product development building blocks (e.g. insights, SOP)
• Lead and oversee new product messaging, claims development + educational support
• Identify white space opportunities
• Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment
• Partner closely with Sephora and International sales leaders to develop global strategies that support the core business + accelerate new product launches
• Support promotional marketing activities (kits & sets, merchandise strategy)
• Prepare and support presentations for management meetings
• Own budget management for key marketing spend buckets
• Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations
• Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI
• Manage and develop your direct report(s), strategically delegating assignments, managing workload, and supporting career growth and development

Director, Brand Marketing

Marketing

• Support with product marketing development, including concept briefs, naming, trademark coordination and artwork review
• Own GTM planning and launch execution across channels in partnership with creative, sales, ecommerce, PR, and social teams
• Ensure product storytelling is clear, compelling, and aligned with brand positioning, helping to shape brand copy and GTM execution across all channels (including touch points such as email, collateral and social)
• Support shoot production needs including props, product logistics, on-set coordination and campaign toolkit delivery
• Drive creative and strategic alignment for brand moments, campaigns, and seasonal activations
• Support 360° planning for key moments including holidays and special drops
• Assist in production and execution of brand activations, events, and experiential moments
• Act as the day-to-day point of contact for key agency partners across creative, marketing, PR, and social
• Manage timelines, deliverables, and approvals to keep projects moving forward
• Partner closely with internal teams to ensure seamless execution across touchpoints
• Manage partnerships, seeding, gifting, and mailer initiatives to expand brand reach with key target audiences
• Oversee ShopMy and community gifting efforts
• Support community event ideation and execution (IRL and digital)
• Serve as a secondary support for digital community management and content as needed
• Own and manage monthly marketing calendars (real-time updates) and brand planning tools
• Orchestrate recap decks, GTM presentations, and internal reporting
• Monitor trends and competitive activity within beauty, clean/natural and key product categories
• Support content ideation, production, and trend monitoring (with a strong pulse on TikTok and emerging platforms)
• Assist with giveaways, gifting initiatives, and content amplification opportunities
• Help manage broadcast channels (Instagram, Facebook) and contribute to platform strategy
• Responsible for managing and overseeing Marketing Intern with responsibilities including but not limited to: product closet and inventory checks, product logistics, deliveries, and brand-related office needs, shoot production needs & coordination, event execution & logistics, maintaining bulletin board and in-office brand moments

Director, Brand Marketing

Marketing Manager