Farmacy Beauty

Marketing

• Support with product marketing development, including concept briefs, naming, trademark coordination and artwork review
• Own GTM planning and launch execution across channels in partnership with creative, sales, ecommerce, PR, and social teams
• Ensure product storytelling is clear, compelling, and aligned with brand positioning, helping to shape brand copy and GTM execution across all channels (including touch points such as email, collateral and social)
• Support shoot production needs including props, product logistics, on-set coordination and campaign toolkit delivery
• Drive creative and strategic alignment for brand moments, campaigns, and seasonal activations
• Support 360° planning for key moments including holidays and special drops
• Assist in production and execution of brand activations, events, and experiential moments
• Act as the day-to-day point of contact for key agency partners across creative, marketing, PR, and social
• Manage timelines, deliverables, and approvals to keep projects moving forward
• Partner closely with internal teams to ensure seamless execution across touchpoints
• Manage partnerships, seeding, gifting, and mailer initiatives to expand brand reach with key target audiences
• Oversee ShopMy and community gifting efforts
• Support community event ideation and execution (IRL and digital)
• Serve as a secondary support for digital community management and content as needed
• Own and manage monthly marketing calendars (real-time updates) and brand planning tools
• Orchestrate recap decks, GTM presentations, and internal reporting
• Monitor trends and competitive activity within beauty, clean/natural and key product categories
• Support content ideation, production, and trend monitoring (with a strong pulse on TikTok and emerging platforms)
• Assist with giveaways, gifting initiatives, and content amplification opportunities
• Help manage broadcast channels (Instagram, Facebook) and contribute to platform strategy
• Responsible for managing and overseeing Marketing Intern with responsibilities including but not limited to: product closet and inventory checks, product logistics, deliveries, and brand-related office needs, shoot production needs & coordination, event execution & logistics, maintaining bulletin board and in-office brand moments

Marketing Manager