Farlinium

Manager – B2B Growth Marketing

Farlinium

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Execute and optimize B2B marketing programs that directly contribute to pipeline generation and progression
  • Build, manage, and continuously improve HubSpot workflows, campaigns, lists, and reporting dashboards
  • Support lead lifecycle management, including lead capture, scoring, routing, and nurturing
  • Partner with sales to align marketing efforts to pipeline goals, account priorities, and follow-up processes
  • Plan and support field marketing initiatives (events, partner activations), including pre-, during-, and post-event campaign execution
  • Develop and maintain scalable marketing assets (thought leadership, landing pages, campaign frameworks, reporting structures)
  • Track, analyze, and report on campaign performance, conversion rates, and pipeline contribution; recommend improvements based on data-driven insights
  • Maintain CRM data integrity and marketing operations hygiene to enable accurate reporting and forecasting
  • Collaborate with internal stakeholders and external partners to execute campaigns efficiently and consistently.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 3-6 years of professional experience in B2B marketing (services, SaaS, or partner-driven environment preferred)
  • Demonstrated hands-on experience with HubSpot (or similar marketing automation platforms), including campaign execution, workflow management, analytics, and reporting
  • Experience executing multi-channel marketing campaigns across field, email, social, SEO, and advertising
  • Ability to analyze campaign performance and translate data into actionable improvements
  • Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
  • Preferred: Experience supporting enterprise or regulated industry marketing environments
  • Preferred: Exposure to partner or co-marketing motions
  • Preferred: Familiarity with CRM data management and reporting best practices
  • Preferred: Experience supporting sales teams with pipeline-focused marketing initiatives.
Benefits
  • Reasonable accommodations are available to enable individuals with disabilities to perform essential functions.
  • Equal Opportunity Employer encouraging applications from U.S. military veterans and transitioning service members.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcampaign executionworkflow managementanalyticsreportingmulti-channel marketinglead lifecycle managementdata analysispipeline generationmarketing automation
Soft Skills
organizational skillsability to manage multiple prioritiescollaborationcommunicationdata-driven decision making
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications