Fantasy

Artificial Intelligence

• Enterprise Strategy & Thought Leadership: Shape the future of AEO at an enterprise scale and make Fantasy the go-to partner in the space.
• - Leading engagements end‑to‑end: discovery, benchmarking, roadmap, and iterative execution; presenting to senior  stakeholders and securing buy‑in.
• - Defining KPIs and reporting: visibility/coverage, citation accuracy, sentiment trends, content freshness, time‑to‑insight, and ROI; guiding internal teams in building dashboards and narratives.
• - Building our center of excellence: documenting frameworks (intent graphs, IA for AI), playbooks, templates, and training modules; mentoring internal team.
• - Representing Fantasy as a strategic voice in the AEO space—helping define what best-in-class looks like.
• Executional Excellence & Optimization: Solve for today while building toward what’s next.
• - Diagnosing and improving answer engine performance: visibility, citations, content accuracy, and entity authority; identify opportunity zones and quick wins; benchmark competitors.
• - Translate insights into workflows: content engineering, entity/knowledge graph improvements, and technical remediation plans (delivered via partners).Build/refine topic configurations and QFN-style query sets, prioritizing non‑branded queries for category insights and branded terms for sentiment analysis.
• - Identify opportunity zones and quick wins for clients—drive impact early and often.
• Operational Enablement & Ecosystem Orchestration: Build the machine that builds the future—internally and across client ecosystems.
• - Operating platform‑agnostic; evaluating and running leading tools like Profound, AirOps, Graphite and similar systems; codifying tool selection principles.
• - Standing up pods and rhythms; defining roles, setting cadence, sustaining momentum; delivering QBRs and executive-ready materials.
• - Coordinating partners; ensuring alignment between agencies, platforms, and internal teams for measurable implementation.

AI Search Director – AEO/GEO